Diario di un consulente • Passodue

Business as (un)usual: facing the challenge of change

“Business as usual” is an American expression used to stress how in economics things are always expected to go on in spite of everything. Personally we have never agreed with this point of view: in business (as we intend it in Passodue) the concept of “usual” should not even exist, neither in good times nor during emergencies. In order to survive in modern markets, business models should adapt to the variation of situations and interlocutors. Therefore let’s try and seize this opportunity to make innovations and evolve: the only certainty in what we are experiencing is change.

14/04/2020

Best of ethical leadership

Manual for Ethical Leaders – Chapter 4: providing solutions

Companies, as evolving ecosystems, need changes and modifications in order to improve. Here are some considerations about how leaders deal with internal tensions.

23/03/2020

I 5 Principi Della Comunicazione Efficace

Guest posts

The 5 basic principles of effective communication

What does effective communication mean and how can we achieve it? We asked Massimo Franceschetti who is a professor at Bologna Business School and an expert in effective communication.

24/02/2020

Human skills

Yeast relates to cakes as words relate to messages – The power of words

Why dedicate an article to words? Because they have a very important specific weight. This becomes even more true when the objective of our communication is sales and it is necessary to convey trust, security and enthusiasm to our potential customer.

27/01/2020

Sales Ethics

How to give voice to your values and achieve success in doing it: new habits for a new year

The beginning of a new year can be a tough time. The perspective of 12 months of hard work and effort, to achieve goals that we feel are indeed distant from our true dreams and values could be very hurting. But are we sure that we need to renounce to them to have a wealthy and happy life? We asked Mary Gentile – professor at University of Virginia Darden School of Business

13/01/2020

Human skills

(Professional) Holiday etiquette tips

The Christmas holidays are approaching quickly and many of us will spend them at home with their loved ones. Holidays are made not only for spending more time with our dear ones, but also for relaxing and restoring our energies, therefore it is very important to make the most of them. As always quality lies in the details and this is what we are going to discuss in the following paragraphs: we’ll try and analyse the little attentions that can turn Christmas into a real present both for ourselves and for those around us.

16/12/2019

Best of marketing

Customer Journey : a journey throughout the customer experience

Thanks to a successful customer journey that companies and professionals can create value for their clients, allowing them to fully and personally experience the quality of their offers

09/12/2019

Best of ethical leadership

Manual for Ethical Leaders – Chapter 3: Finding the right rhythm for professional development

In both cases ethical leaders have to be equally available, understanding and sensitive to their employees' needs in order to guarantee their development: in one word they have to be flexible

11/11/2019

Best of marketing

“No one like you”: be different to be successful

The main aim for any business or professional is – or should be – finding out what makes them different from all other competitors. Why is that? Let's try and examine it together…

14/10/2019

Best of price

Naming your price: how to determine the economic value of your work

One of the questions that our clients, especially young freelancers, ask us most often is how they should calculate the price of the service or product they offer. Knowing how to determine the price is the first crucial step to recognising your market value. Many freelance professionals and salespeople are not very good at presenting and defending their price because they are not fully aware of how to put together a quote or estimate.

16/09/2019