Diario di un consulente • Passodue

Yeast relates to cakes as words relate to messages – The power of words

Why dedicate an article to words? Because they have a very important specific weight. This becomes even more true when the objective of our communication is sales and it is necessary to convey trust, security and enthusiasm to our potential customer.

27/01/2020

Sales Ethics

How to give voice to your values and achieve success in doing it: new habits for a new year

The beginning of a new year can be a tough time. The perspective of 12 months of hard work and effort, to achieve goals that we feel are indeed distant from our true dreams and values could be very hurting. But are we sure that we need to renounce to them to have a wealthy and happy life? We asked Mary Gentile – professor at University of Virginia Darden School of Business

13/01/2020

Human skills

(Professional) Holiday etiquette tips

The Christmas holidays are approaching quickly and many of us will spend them at home with their loved ones. Holidays are made not only for spending more time with our dear ones, but also for relaxing and restoring our energies, therefore it is very important to make the most of them. As always quality lies in the details and this is what we are going to discuss in the following paragraphs: we’ll try and analyse the little attentions that can turn Christmas into a real present both for ourselves and for those around us.

16/12/2019

Best of marketing

Customer Journey : a journey throughout the customer experience

Thanks to a successful customer journey that companies and professionals can create value for their clients, allowing them to fully and personally experience the quality of their offers

09/12/2019

Best of ethical leadership

Manual for Ethical Leaders – Chapter 3: Finding the right rhythm for professional development

In both cases ethical leaders have to be equally available, understanding and sensitive to their employees' needs in order to guarantee their development: in one word they have to be flexible

11/11/2019

Best of marketing

“No one like you”: be different to be successful

The main aim for any business or professional is – or should be – finding out what makes them different from all other competitors. Why is that? Let's try and examine it together…

14/10/2019

Best of price

Naming your price: how to determine the economic value of your work

One of the questions that our clients, especially young freelancers, ask us most often is how they should calculate the price of the service or product they offer. Knowing how to determine the price is the first crucial step to recognising your market value. Many freelance professionals and salespeople are not very good at presenting and defending their price because they are not fully aware of how to put together a quote or estimate.

16/09/2019

Business in Love

Spiritual Capital: a new point of view on company assets

Just as human beings are made up of body, mind and soul, in the same way companies are composed of physical or material aspects, logical-rational aspects and finally spiritual aspects which refer directly to the people, their values and culture.

02/09/2019

Human skills

Holidays University: marketing applied to holiday planning

In this preholiday article we are going to try a real experiment and turn your next holiday into a good occasion to revise – or learn – some management tools.

29/07/2019

Best of commercial management

Sales performance analysis: let’s start “from the bottom”!

Much of our work as consultants consists in developing the commercial activity of our corporate customers. We examine and verify their business performances and assess their results not only in terms of revenue.

15/07/2019