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Empathy: what it is and how to develop it

In the world of business we are increasingly hearing about empathy: communicating empathically, making products and services empathic, being empathic with customers and so on. But what does  empathy really mean, and how can we develop it in a professional context?
16/11/2020

Engaging the Heart in Business

The English version of our book Business in Love has been available in all countries for a few weeks now, with a very charming title: Engaging the Heart in Business: A Revolutionary Market Approach Based On Love. I take this opportunity to reflect on the reasons that led us to write this text, which are deeply connected to the social and economic changes that we are experiencing - including the pandemic, the lockdown, the shift to remote working - and to the way we are facing these new challenges, seizing their evolutionary opportunities.
28/09/2020

Story telling, story making, story living: bringing your values to life

Summer 2020 started with a mixture of impatient desire for payback and fear for what the following months would actually have in store for us. On the basis of these emotions, it seems that the majority of Italians opted for short journeys to rediscover the local beauties: a kind of holiday which is much the same as our fathers’, who “were just happy” to spend their holidays visiting their distant relatives, going for car trips or reading a good book under a beach umbrella. We believe that, after all, this might have been a good thing as slowdown, return to traditions and time spent with family can play a very important role in making us reappreciate our true essence and values, giving us the opportunity to literally see them in action and perhaps teaching us something useful about our jobs and our way of approaching the market! And that’s why… 
31/08/2020

Business as (un)usual: facing the challenge of change

“Business as usual” is an American expression used to stress how in economics things are always expected to go on in spite of everything. Personally we have never agreed with this point of view: in business (as we intend it in Passodue) the concept of “usual” should not even exist, neither in good times nor during emergencies. In order to survive in modern markets, business models should adapt to the variation of situations and interlocutors. Therefore let’s try and seize this opportunity to make innovations and evolve: the only certainty in what we are experiencing is change.
14/04/2020

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