We all receive and write a growing number of e-mails. This method of communication is really dominant at this point; our in-boxes overflow with messages of all sorts, some important, others eliminated without even being opened. In this article we’re going to concentrate on the mistakes to avoid so as not to end up directly in the trash.
The text of this article is taken from the best wishes message included in our now classic notebooks that once again this year we have proposed at Christmas time and has been enriched with boxes providing additional information on each key word, which can help you adopt a new approach for 2021.
One of the most complex aspects of market strategy is managing competitive relationships. Is it possible to collaborate instead of competing?
In the world of business we are increasingly hearing about empathy: communicating empathically, making products and services empathic, being empathic with customers and so on. But what does empathy really mean, and how can we develop it in a professional context?
How can we increase the chances that our clients will speak well of us, therefore contributing to positive word-of-mouth? We’ll try and give an answer in the next few lines.
The English version of our book Business in Love has been available in all countries for a few weeks now, with a very charming title: Engaging the Heart in Business: A Revolutionary Market Approach Based On Love. I take this opportunity to reflect on the reasons that led us to write this text, which are deeply connected to the social and economic changes that we are experiencing - including the pandemic, the lockdown, the shift to remote working - and to the way we are facing these new challenges, seizing their evolutionary opportunities.
While walking in the streets of Milan we came across an advertising poster of a well-known tailoring company, which said “A gentleman knows the value of time”. This expression made us think about an important issue: the value of punctuality. This healthy but often neglected habit, which Calvino described as necessary to social order, not only has the power of making our days more productive, but it can also add respect and elegance to our relationships. Here are some tips to learn how to be punctual and some of the resulting advantages.
Summer 2020 started with a mixture of impatient desire for payback and fear for what the following months would actually have in store for us. On the basis of these emotions, it seems that the majority of Italians opted for short journeys to rediscover the local beauties: a kind of holiday which is much the same as our fathers’, who “were just happy” to spend their holidays visiting their distant relatives, going for car trips or reading a good book under a beach umbrella. We believe that, after all, this might have been a good thing as slowdown, return to traditions and time spent with family can play a very important role in making us reappreciate our true essence and values, giving us the opportunity to literally see them in action and perhaps teaching us something useful about our jobs and our way of approaching the market! And that’s why…
Gianluca Manuzzi is CEO and co-owner of Viaggi Manuzzi Srl one of the top 5 travel agencies in Italy (source Sole24Ore). He also serves on the board of directors of Travel Specialist Srl, which is composed of 20 of the greatest business travel companies, with a cumulated turnover of more than €150 million. In addition, he is a member of the Welcome Travel tourism committee, which brings together more than 1,000 of the approximately 8,500 agencies operating in our country. Therefore we think Gianluca is the most qualified person to answer a number of questions about the tourism sector and to give us some advice on how to best manage a holiday in 2020.