Diario di un consulente • Passodue

The most beautiful gift you have ever received

What exactly is this emotional bond that we establish with some objects and what characteristics do they have that produces it? Try to remember the presents you have received which have, in some way, left a mark in your life. When you are thinking of finding the right gift, do it with the desire to choose something that can potentially change the person who will receive it.

17/12/2018

Best of commercial management

How to write effective quotations with the customer as protagonist

A well written quote, attached to an effective email, is a great help to our business success. Let's learn to write it together.

26/11/2018

Professional abilities

Business evolution: we do not live on profit alone

How to analyze business evolution, grow our organizations and promote professional activities following the Maslow's Pyramid.

05/11/2018

Professional abilities

B for Benefits

What is the difference between a boring seller and a brilliant seller? What are the advantages, how to use them and make them explicit?

15/10/2018

Professional abilities

Give shape to your projects: tips for a creative Business Plan

The beginning of September is a good time to give shape to your projects. What better opportunity for drafting a business plan? There are various ways to create a business plan: some are highly technical, other most modern and innovative. Here you can find some tips to realize a creative Business Plan.

24/09/2018

Best of job interviews

The selection interview: searching for gold

A series of tips for conducting a selection interview in an effective and ethical manner and revealing the candidates’ hidden gifts.

03/09/2018

Guest posts

Just like a woman: when the strategy is feminine

from an interview with Alice Alessandri e Giovanna Rossi Have you noticed that things have changed when discussing marketing and business strategy? For years the primary metaphor used as a source of inspiration for the salesperson, for example, referred to military…

30/07/2018

Professional abilities

Do you opt for spontaneity or strategy? We choose greater awareness

di Alberto Aleo If you have ever attended a class on communication techniques or effective negotiation, you will know that at some point someone always raises a hand and says "Excuse me, but what about being spontaneous?". This normally prompts a…

23/07/2018

Professional abilities

Do you think it, or do you know it? The data analysis underlying marketing choices

di Alberto Aleo In our experience as consultants we see many companies operating in many different sectors, but despite this great variety, most of them suffer from the same recurring problem: a lack of data analysis to support strategic and…

02/07/2018

Human skills

From information to communication, my work method

di Alice Alessandri Several times we wrote about the value of unconventional professional paths: today I want to tell you what I have learned from my own experiences and how I created my work method. In 1995 I graduated in…

11/06/2018