Customer Journey : a journey throughout the customer experience
Thanks to a successful customer journey that companies and professionals can create value for their clients, allowing them to fully and personally experience the quality of their offers
Manual for Ethical Leaders – Chapter 3: Finding the right rhythm for professional development
In both cases ethical leaders have to be equally available, understanding and sensitive to their employees’ needs in order to guarantee their development: in one word they have to be flexible
“No one like you”: be different to be successful
The main aim for any business or professional is – or should be – finding out what makes them different from all other competitors. Why is that? Let’s try and examine it together…
Naming your price: how to determine the economic value of your work
One of the questions that our clients, especially young freelancers, ask us most often is how they should calculate the price of the service or product they offer. Knowing how to determine the price is the first crucial step to recognising your market value. Many freelance professionals and salespeople are not very good at presenting and defending their price because they are not fully aware of how to put together a quote or estimate.
Spiritual Capital: a new point of view on company assets
Just as human beings are made up of body, mind and soul, in the same way companies are composed of physical or material aspects, logical-rational aspects and finally spiritual aspects which refer directly to the people, their values and culture.
Holidays University: marketing applied to holiday planning
In this preholiday article we are going to try a real experiment and turn your next holiday into a good occasion to revise – or learn – some management tools.
Sales performance analysis: let’s start “from the bottom”!
Much of our work as consultants consists in developing the commercial activity of our corporate customers. We examine and verify their business performances and assess their results not only in terms of revenue.
Manual for Ethical Leaders – Chapter 2: Meetings
Unproductive meetings are a massive waste of time and – as we know – in business wasted time also means wasted money. Therefore it’s essential that the cost/benefit ratio is well balanced when organizing a meeting! Here is a list of questions ethical leaders should bear in mind when organizing a meeting.
How to chase unpaid invoices
Chasing unpaid invoices, especially by phone, feels “rude” to most of the people I meet in my classes. For some reason we feel uncomfortable when we have to ask for payment although really that is how the wheels of commerce work: providing a certain service or goods in return for a stipulated payment.
Live Chat Customer Service
Live chats represent one of the cheapest and most powerful instruments to make direct contact with customers, and for this reason companies whose main focus is on customer service have introduced them among their channels. But are we sufficiently prepared to deal with this kind of tool?