Customer objections: how to handle them properly (and ethically).
Customer objections are probably the single toughest part of a negotiation, but they are also the richest in opportunity.
Values Beget Value: A Conversation with Gautam Mahajan
by Passodue In the world of Business Ethics, we sometimes meet people we share ideas, research and projects with, even when we live and work thousands of miles apart. We first got to know Gautam Mahajan in this context: we…
The Perfect Sales Playbook: Myth or Reality?
Does it make sense to design a Sales Enablement Manual or Sales Playbook and enforce its use among your sales force?
Why are we wishing you an 80% summer?
In this article, we’ll share a few tips on how to experience summer with more balance and, therefore, more intensely.
Why Do They Teach Ethical Sales at University in Scandinavia?
A reflection on Ethical Selling from Copenhagen Business School: leadership, trust, sustainability, and the future of sales in the age of AI.
How can you discover your “professional mission”?
by Alberto Aleo and Alice Alessandri On the pages of this blog, you have often heard us talk about how important it is for companies to focus on a higher purpose that goes beyond mere profit and, more generally, to…
The troubled relationship between economics and ethics through the centuries.
A briefly go back in time to retrace some key stages in the relationship between economics and ethics.
Passing the Baton of Value: The Distribution System and Customer Satisfaction.
In a context of larger and larger globalized markets that require strong and widespread local presence, distribution systems – whether they are dealer networks, authorized resellers, representative warehouses, branches, or similar structures, play a fundamental role in the success of any business.
A few clear and straight-to-the-point thoughts on 2026.
Our advice for the beginning of 2026 will be ChatGPT-style: a few concepts, straight to the point, and no frills.
Strategies for networking: Let’s examine our reciprocity style.
Discover how reciprocity transforms networking: givers, matchers, and takers — and why helping others builds strong, growing social networks.