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We all make excuses. How do you manage them?

We’re talking about finding excuses, those tiny justifications that we tell ourselves and others to get out of a tight spot. At times they are crude, while others are more sophisticated, but one thing’s for sure: no one likes hearing them, and we always have one on hand in our toolbox, whether we like it or not. So, what’s the right attitude to have towards excuses? Let’s explore the topic together.

Why the Pareto principle, aka the 80/20 rule, is so important in marketing

Anyone who is in marketing has heard of the Pareto principle, better known as the 80/20 rule, at least once. In the late 1800s, following empirical observations supported by statistical evidence, the Italian economist and sociologist asserted that 80% of overall results come from 20% of all causes. In time, this principle has found several applications in various fields, especially in economics. We believe that the 80/20 rule is particularly useful in marketing as it helps us identify real growth strategies and is a valuable tool to guide our actions. How can such a simple and outdated rule still be so effective and relevant? Let’s find out together.

Multi-stakeholder negotiation: when the salesperson has to multitask

When a bride-to-be goes through the “ritual” of choosing her wedding dress, her mother, mother-in-law, the bride’s best friend, the father (who is usually expected to pay for the dress) and other guests such as her grandmother, a wise aunt and so on are usually all present. How will our salesperson have to behave to convince the entire “purchasing team”?

The charm of ethics: from fashion to real change factor

For some time now, advertisements, company mission statements, and marketing and communication strategies in general are going through a process of “whitewashing” and are focusing on spreading an “ethical” message. Therefore, here is our opinion on the increasingly common trend of adding the word “ethical” to business.

Four approaches to tackle 2024

Every January, social media, newspapers, blogs, and newsletters give advice on how to start the new year. We at Passodue also want to play a part in this tradition, and we will do so by outlining four approaches to tackle 2024, which, in our opinion, represent the main ways people behave in these cases.

Christmas 2023 Trends: Simplicity, Beauty, and Creativity

If you don’t feel particularly gifted with Simplicity, Beauty, or Creativity, this is the article for you. Together, we will try to discover and awaken them, getting back in touch with our essence, not only for ourselves, but also to share our gifts with others, which, after all, is what Christmas is all about!

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