The economic value of products and services plays a fundamental role in company strategies. Thanks to the price, in fact, we position our company on the market and we give a value to our offer, ensuring a healthy cycle of revenues and investments for our business. The effectiveness of a price, however, depends greatly on how it is communicated to the customer. If the monetary value of services and products is not presented effectively this may damage even the best marketing activities.
Price, therefore, plays a fundamental role in sales negotiations, especially in the current market situation which sees customers, who are incessantly targeted with proposals and offers, reacting with an attempt to gain maximum discounts and economic advantage.
Hence, over the years, we have tackled the topic of price frequently, suggesting how to build and present your price to customers, but also how to deal with the objection that your price “is too high” and manage requests for discount. Here is a selection of our most useful and interesting articles:
What can I do if the customer judges me purely on the basis of price?
The salesperson and the price: a relationship to reconsider
How to handle requests for a discount in an ethical and effective way
Naming your price: how to determine the economic value of your work
Promotions: what they are, what they are used for and when to launch them
10 Mistakes to Avoid When Talking About Price
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