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Emails have become an essential tool at work, now so commonly used that they have ousted other more direct forms of dialogue. Communicating effectively is one of the most important factors to drive the success of a business and to maintain positive relationships with customers and colleagues. Hence, we must be sure that we are writing effective emails.

‘We write emails for a wide range of reasons, from the most strategic to the most futile:  to fix appointments, send quotes to customers, resolve complaints, invite guests to an event, or just to suggest having a coffee with a colleague… You should know which tools to choose to write effectively and how to use  them, so you can exploit emailing to its full potential.’

So here’s a selection of the best articles on the subject of effective emails, and related topics, that have appeared on our blog ‘Diario di un consulente’:

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"Engaging the Heart in Business"

Engaging the Heart in Business:
A Revolutionary Market Approach Based On Love
Alberto Aleo, Alice Alessandri


How To Sell Effectively While Doing The Right Thing
Alberto Aleo, Alice Alessandri


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