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The Sales Department is central to all companies, whether large or small. The main objective is to ensure the achievement of results in terms of turnover, mainly through the definition of marketing and sales policies. The role of the Sales Manager plays an essential and unique part in this. Indeed, this figure is essential to the success of the company overall, because the Sales Manager is responsible for strategic activities such as drawing up the budget, looking for new customers and markets, managing the sales team and optimizing customer care procedures.

Does this mean achieving success at any cost? No. Trust, good relationships, professionalism and the ability to see things from different points of view, combine with passion and ethics to make a business successful.

Hence, the aim of the following articles is to help you adopt a different sales management style  in order to improve results while respecting the profound values ​​that guide each one of us.

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"Engaging the Heart in Business"

Engaging the Heart in Business:
A Revolutionary Market Approach Based On Love
Alberto Aleo, Alice Alessandri


How To Sell Effectively While Doing The Right Thing
Alberto Aleo, Alice Alessandri


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