Summer 2020 started with a mixture of impatient desire for payback and fear for what the following months would actually have in store for us. On the basis of these emotions, it seems that the majority of Italians opted for short journeys to rediscover the local beauties: a kind of holiday which is much the same as our fathers’, who “were just happy” to spend their holidays visiting their distant relatives, going for car trips or reading a good book under a beach umbrella. We believe that, after all, this might have been a good thing as slowdown, return to traditions and time spent with family can play a very important role in making us reappreciate our true essence and values, giving us the opportunity to literally see them in action and perhaps teaching us something useful about our jobs and our way of approaching the market! And that’s why…
