“Diario di un Consulente” Passodue’s Blog: Stories of Business Ethics, Happiness and Success
“No one like you”: be different to be successful
14 October 2019
The main aim for any business or professional is – or should be – finding out what makes them different from all other competitors. Why is that? We are now living in mature markets packed with offers which are very similar to each other in terms of quality, prices and features. Such standardization doesn't help clients find their way through the various options available, forcing them to choose uniquely depending on the price. Differentiation and creation of value are two interconnected concepts: in order to stand out within your market you have to add value to what you are doing! What kind of value? Let's try and examine it together…
Naming your price: how to determine the economic value of your work
16 September 2019
One of the questions that our clients, especially young freelancers, ask us most often is how they should calculate the price of the service or product they offer. Knowing how to determine the price is the first crucial step to recognising your market value. Many freelance professionals and salespeople are not very good at presenting and defending their price because they are not fully aware of how to put together a quote or estimate.
“We are Passodue and throughout our sales and marketing training and consulting, we guide people and organizations to take their “secondo passo“ the second step…”
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