27 January 2020
Why dedicate an article to words? Because they have a very important specific weight. This becomes even more true when the objective of our communication is sales and it is necessary to convey trust, security and enthusiasm to our potential customer.
13 January 2020
The beginning of a new year can be a tough time. The perspective of 12 months of hard work and effort, to achieve goals that we feel are indeed distant from our true dreams and values could be very hurting. But are we sure that we need to renounce to them to have a wealthy and happy life? We asked Mary Gentile – professor at University of Virginia Darden School of Business