“Diario di un Consulente” Passodue’s Blog: Stories of Business Ethics, Happiness and Success
Promotions: what they are, what they are used for and when to launch them
15 June 2020
January and July are usually the best months for promotions. However in this "strange" market period it is not uncommon to see “sale” signs in the shop windows, or to come across discount offers, 3×2 deals or similar reductions – which are all aimed at supporting demand and restarting the markets. This is why I’ve decided to propose an article on this matter, in order to explain why, when and how to use promotions.
A wake up call
1 June 2020
We have contacted Carolina and Pietro, who are great experts of the world of luxury and of the market dynamics related to it, to ask their opinion about the future of this sector and, by extension, about the tastes and trends of post-coronavirus consumers.
“We are Passodue and throughout our sales and marketing training and consulting, we guide people and organizations to take their “secondo passo“ the second step…”
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