Diario di un consulente • Passodue

Promotions: what they are, what they are used for and when to launch them

January and July are usually the best months for promotions. However in this "strange" market period it is not uncommon to see “sale” signs in the shop windows, or to come across discount offers, 3×2 deals or similar reductions – which are all aimed at supporting demand and restarting the markets. This is why I’ve decided to propose an article on this matter, in order to explain why, when and how to use promotions.

15/06/2020

Guest posts

A wake up call

We have contacted Carolina and Pietro, who are great experts of the world of luxury and of the market dynamics related to it, to ask their opinion about the future of this sector and, by extension, about the tastes and trends of post-coronavirus consumers.

01/06/2020

Sales Ethics

I swear to tell the truth, the whole truth and nothing but the truth

“Is it necessary to always tell the truth when dealing with clients?” this is one of the most common questions we receive from those who take part in our courses. As the creators of the Sales Ethics method, our only answer should be “Of course!”. In fact it is not so easy to be always completely sincere with clients. Not so much because of the budget and sales targets we need to achieve; in fact sometimes expressing our personal opinion can prove useless, if not detrimental to our clients. Let’s see how and when this might happen, and analyse what serving the truth really means!

04/05/2020

Business in Love

Business as (un)usual: facing the challenge of change

“Business as usual” is an American expression used to stress how in economics things are always expected to go on in spite of everything. Personally we have never agreed with this point of view: in business (as we intend it in Passodue) the concept of “usual” should not even exist, neither in good times nor during emergencies. In order to survive in modern markets, business models should adapt to the variation of situations and interlocutors. Therefore let’s try and seize this opportunity to make innovations and evolve: the only certainty in what we are experiencing is change.

14/04/2020

Best of ethical leadership

Manual for Ethical Leaders – Chapter 4: providing solutions

Companies, as evolving ecosystems, need changes and modifications in order to improve. Here are some considerations about how leaders deal with internal tensions.

23/03/2020

I 5 Principi Della Comunicazione Efficace

Guest posts

The 5 basic principles of effective communication

What does effective communication mean and how can we achieve it? We asked Massimo Franceschetti who is a professor at Bologna Business School and an expert in effective communication.

24/02/2020

Human skills

Yeast relates to cakes as words relate to messages – The power of words

Why dedicate an article to words? Because they have a very important specific weight. This becomes even more true when the objective of our communication is sales and it is necessary to convey trust, security and enthusiasm to our potential customer.

27/01/2020

Sales Ethics

How to give voice to your values and achieve success in doing it: new habits for a new year

The beginning of a new year can be a tough time. The perspective of 12 months of hard work and effort, to achieve goals that we feel are indeed distant from our true dreams and values could be very hurting. But are we sure that we need to renounce to them to have a wealthy and happy life? We asked Mary Gentile – professor at University of Virginia Darden School of Business

13/01/2020

Human skills

(Professional) Holiday etiquette tips

The Christmas holidays are approaching quickly and many of us will spend them at home with their loved ones. Holidays are made not only for spending more time with our dear ones, but also for relaxing and restoring our energies, therefore it is very important to make the most of them. As always quality lies in the details and this is what we are going to discuss in the following paragraphs: we’ll try and analyse the little attentions that can turn Christmas into a real present both for ourselves and for those around us.

16/12/2019

Best of marketing

Customer Journey : a journey throughout the customer experience

Thanks to a successful customer journey that companies and professionals can create value for their clients, allowing them to fully and personally experience the quality of their offers

09/12/2019