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What does being free within ourselves really mean and how can we reach this state? Is there a way to achieve freedom? We think there is, and we are going to explain it in 3 steps.

A compass for 2021

The text of this article is taken from the best wishes message included in our now classic notebooks that once again this year we have proposed at Christmas time and has been enriched with boxes providing additional information on each key word, which can help you adopt a new approach for 2021.

Punctuality as a choice: maintaining elegant and efficient relationships

While walking in the streets of Milan we came across an advertising poster of a well-known tailoring company, which said “A gentleman knows the value of time”. This expression made us think about an important issue: the value of punctuality. This healthy but often neglected habit, which Calvino described as necessary to social order, not only has the power of making our days more productive, but it can also add respect and elegance to our  relationships. Here are some tips to learn how to be punctual and some of the resulting advantages.

Story telling, story making, story living: bringing your values to life

Summer 2020 started with a mixture of impatient desire for payback and fear for what the following months would actually have in store for us. On the basis of these emotions, it seems that the majority of Italians opted for short journeys to rediscover the local beauties: a kind of holiday which is much the same as our fathers’, who “were just happy” to spend their holidays visiting their distant relatives, going for car trips or reading a good book under a beach umbrella. We believe that, after all, this might have been a good thing as slowdown, return to traditions and time spent with family can play a very important role in making us reappreciate our true essence and values, giving us the opportunity to literally see them in action and perhaps teaching us something useful about our jobs and our way of approaching the market! And that’s why… 

A wake up call

We have contacted Carolina and Pietro, who are great experts of the world of luxury and of the market dynamics related to it, to ask their opinion about the future of this sector and, by extension, about the tastes and trends of post-coronavirus consumers.

The vindication of the (true) outsiders

Who are the (real) outsiders? We are wary of imitations and learn to recognize them through their ability to lead others, to give, to generate culture and paying close attention to gestures and words.

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