What do Ingrid Bergman, business, and the Viking word “Lagom” have in common?
We discover an ancient concept that has its roots in the more traditional Scandinavian culture and even seems to have Viking origins: Lagom.
The charm of ethics: from fashion to real change factor
For some time now, advertisements, company mission statements, and marketing and communication strategies in general are going through a process of “whitewashing” and are focusing on spreading an “ethical” message. Therefore, here is our opinion on the increasingly common trend of adding the word “ethical” to business.
Christmas 2023 Trends: Simplicity, Beauty, and Creativity
If you don’t feel particularly gifted with Simplicity, Beauty, or Creativity, this is the article for you. Together, we will try to discover and awaken them, getting back in touch with our essence, not only for ourselves, but also to share our gifts with others, which, after all, is what Christmas is all about!
The Nordic Work-Life Balance: what we’ve learnt during our summer in Malmö
In this article, we touch upon the core teachings of our Nordic summer, and we have summarised it all in 3 concepts that represent a way of experiencing life and work we have defined “Nordic Work-Life Balance”, i.e., flexibility, simplicity, and femininity.
The 6 business trends of 2023
We would like you to approach the 6 trends that we think will characterise business this year. They represent our personal opinion on what awaits us.
Just like a woman: when the strategy is feminine
from an interview with Alice Alessandri e Giovanna Rossi Have you noticed that things have changed when discussing marketing and business strategy? For years the primary metaphor used as a source of inspiration for the salesperson, for example, referred to military…
Time to consider externalities and ethics
by Alice Alessandri e Alberto Aleo We have been hearing about the crisis for so long that many of us just take it for granted. It has become a background noise to our lives and career choices, to the extent that…