The text of this article is taken from the best wishes message included in our now classic notebooks that once again this year we have proposed at Christmas time and has been enriched with boxes providing additional information on each key word, which can help you adopt a new approach for 2021.
In the world of business we are increasingly hearing about empathy: communicating empathically, making products and services empathic, being empathic with customers and so on. But what does empathy really mean, and how can we develop it in a professional context?
The English version of our book Business in Love has been available in all countries for a few weeks now, with a very charming title: Engaging the Heart in Business: A Revolutionary Market Approach Based On Love. I take this opportunity to reflect on the reasons that led us to write this text, which are deeply connected to the social and economic changes that we are experiencing - including the pandemic, the lockdown, the shift to remote working - and to the way we are facing these new challenges, seizing their evolutionary opportunities.
“Business as usual” is an American expression used to stress how in economics things are always expected to go on in spite of everything. Personally we have never agreed with this point of view: in business (as we intend it in Passodue) the concept of “usual” should not even exist, neither in good times nor during emergencies. In order to survive in modern markets, business models should adapt to the variation of situations and interlocutors. Therefore let’s try and seize this opportunity to make innovations and evolve: the only certainty in what we are experiencing is change.
Just as human beings are made up of body, mind and soul, in the same way companies are composed of physical or material aspects, logical-rational aspects and finally spiritual aspects which refer directly to the people, their values and culture.