Mission and Vision: what exactly are they? How do you create and use them?
Let's learn together how to define our goals and our identity.
Optimism as a strategy: exploring Italy’s confines
by Alice Alessandri & Alberto Aleo Since we’ve been back in Italy, many people have asked us what the greatest difference is between our society and that of the US. What we were most struck by was rather unexpected, especially…
How to choose sales training courses
by Alice Alessandri and Alberto Aleo In a world packed with sales training courses, some advice may be useful on how to choose the right one, the course that will best suit your particular needs. In Passodue we provide sales…
Two generations compare notes in a dialogue on Marketing, Branding and Communications
By Alberto Aleo and Riccardo Trevisani Two different generations with diverse experiences and from different contexts, but both dealing with corporate strategies and tools: Riccardo has just concluded a arkeaster's degree in Design Management Innovation (don’t be fooled by the name because it…
Personal Branding: creating your own image
by Alice Alessandri and Alberto Aleo If the world’s best universities today aim to train entrepreneurs rather than managers, there must be a reason. The future of our economies will increasingly be entrusted to individual initiative. Ideas connected with a…
Balancing work and family: dividing and multiplying
by Alice Alessandri ed Enrica Maffi Over the last few weeks I have been thinking over the difficulties that many people face in trying to balance work and family, to the extent that they sometimes give up on fulfilling themselves. So…
Talking about Selling Virtue with James Hoopes
by Alice Alessandri & Alberto Aleo James Hoopes is Murata Professor of Ethics in Business at Babson College, a well-known American business school with a hands-on approach to education and a special focus on entrepreneurship. Professor Hoopes is the author of many…