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Magic words to sell

There are no magic formulas or infallible spells to sell. But it is necessary to activate a change - even a small one - in one's daily actions.

Empathy: what it is and how to develop it

In the world of business we are increasingly hearing about empathy: communicating empathically, making products and services empathic, being empathic with customers and so on. But what does  empathy really mean, and how can we develop it in a professional context?

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