The art of asking questions: how to talk less and listen more
The art of asking questions: in order to build relationships based on dialogue and mutual respect it is essential to learn to ask more questions.
Magic words to sell
There are no magic formulas or infallible spells to sell. But it is necessary to activate a change - even a small one - in one's daily actions.
A short journey in search of communication responsibilities
In a conversation, are we sure that we can 'delegate' the success of the information exchange to the person on the other side of the conversation? Let us try to think together about the issue of responsibility in communication.
Empathy: what it is and how to develop it
In the world of business we are increasingly hearing about empathy: communicating empathically, making products and services empathic, being empathic with customers and so on. But what does empathy really mean, and how can we develop it in a professional context?
Yeast relates to cakes as words relate to messages – The power of words
Why dedicate an article to words? Because they have a very important specific weight. This becomes even more true when the objective of our communication is sales and it is necessary to convey trust, security and enthusiasm to our potential customer.