What is marketing all about and why is it useful?
The word marketing has entered the common usage of business language. But what is marketing for and what does it do in practice? Here are some answers.
Structured brainstorming: making best use of collective intelligence
Men are social animals, which means that their survival and evolution are linked to their ability to connect with others, making the most of shared skills, creativity and ideas . However, putting heads together to create a powerful brain capable of producing shared value is not always easy: this is why it is advisable to resort to methods and tools that can help us. We will describe a few in this article.
A short journey in search of communication responsibilities
In a conversation, are we sure that we can 'delegate' the success of the information exchange to the person on the other side of the conversation? Let us try to think together about the issue of responsibility in communication.
Writing effective e-mails: the ten mistakes you need to avoid
We all receive and write a growing number of e-mails. This method of communication is really dominant at this point; our in-boxes overflow with messages of all sorts, some important, others eliminated without even being opened. In this article we’re going to concentrate on the mistakes to avoid so as not to end up directly in the trash.
A compass for 2021
The text of this article is taken from the best wishes message included in our now classic notebooks that once again this year we have proposed at Christmas time and has been enriched with boxes providing additional information on each key word, which can help you adopt a new approach for 2021.
The time we got angry with Santa
In today’s reflection we have something to say to Santa Claus: we want to ask him why he decided to take us by surprise with unwanted “gifts” and will try to find the deep meaning that these “gifts” carry.
My best enemy: how to best manage the relationship with competitors
One of the most complex aspects of market strategy is managing competitive relationships. Is it possible to collaborate instead of competing?
Empathy: what it is and how to develop it
In the world of business we are increasingly hearing about empathy: communicating empathically, making products and services empathic, being empathic with customers and so on. But what does empathy really mean, and how can we develop it in a professional context?
Customers as promoters: activating positive word-of-mouth
How can we increase the chances that our clients will speak well of us, therefore contributing to positive word-of-mouth?
We’ll try and give an answer in the next few lines.
Engaging the Heart in Business
The English version of our book Business in Love has been available in all countries for a few weeks now, with a very charming title: Engaging the Heart in Business: A Revolutionary Market Approach Based On Love. I take this opportunity to reflect on the reasons that led us to write this text, which are deeply connected to the social and economic changes that we are experiencing - including the pandemic, the lockdown, the shift to remote working - and to the way we are facing these new challenges, seizing their evolutionary opportunities.