Diario di un consulente • Passodue

Melting the ice: tips for your first meetings with clients

During your first meetings with clients the best thing to do is not to treat them as such. In the initial stage, forget you want to sell anything and concentrate only on the person in front of you.

24/05/2021

Best of marketing

What is marketing all about and why is it useful?

The word marketing has entered the common usage of business language. But what is marketing for and what does it do in practice? Here are some answers.

26/04/2021

Human skills

Structured brainstorming: making best use of collective intelligence

Men are social animals, which means that their survival and evolution are linked to their ability to connect with others, making the most of shared skills, creativity and ideas . However, putting heads together to create a powerful brain capable of producing shared value is not always easy: this is why it is advisable to resort to methods and tools that can help us. We will describe a few in this article.

29/03/2021

Best of ethical communication

A short journey in search of communication responsibilities

In a conversation, are we sure that we can 'delegate' the success of the information exchange to the person on the other side of the conversation? Let us try to think together about the issue of responsibility in communication.

01/03/2021

Best of effective emails

Writing effective e-mails: the ten mistakes you need to avoid

We all receive and write a growing number of e-mails. This method of communication is really dominant at this point; our in-boxes overflow with messages of all sorts, some important, others eliminated without even being opened. In this article we’re going to concentrate on the mistakes to avoid so as not to end up directly in the trash.

01/02/2021

Engaging the Heart in Business

A compass for 2021

The text of this article is taken from the best wishes message included in our now classic notebooks that once again this year we have proposed at Christmas time and has been enriched with boxes providing additional information on each key word, which can help you adopt a new approach for 2021.

11/01/2021

Engaging the Heart in Business

The time we got angry with Santa

In today’s reflection we have something to say to Santa Claus: we want to ask him why he decided to take us by surprise with unwanted “gifts” and will try to find the deep meaning that these “gifts” carry.

14/12/2020

Human skills

My best enemy: how to best manage the relationship with competitors

One of the most complex aspects of market strategy is managing competitive relationships. Is it possible to collaborate instead of competing?

07/12/2020

Business in Love

Empathy: what it is and how to develop it

In the world of business we are increasingly hearing about empathy: communicating empathically, making products and services empathic, being empathic with customers and so on. But what does empathy really mean, and how can we develop it in a professional context?

16/11/2020

Best of ethical selling techniques

Customers as promoters: activating positive word-of-mouth

How can we increase the chances that our clients will speak well of us, therefore contributing to positive word-of-mouth? We’ll try and give an answer in the next few lines.

19/10/2020