The Seller’s Suitcase
Let's find out together what would be really useful to make the “value of the offer” reach the client in the clearest and most convincing way.
The Enneagram in Business
Differently from the past, nowadays we have the possibility of “wearing” a job that fits perfectly with our true nature. But how can I succeed in my job? I cannot answer this question unless I know myself better. In this article Luca Giorgetti explains how thanks to the enneagram
Melting the ice: tips for your first meetings with clients
During your first meetings with clients the best thing to do is not to treat them as such. In the initial stage, forget you want to sell anything and concentrate only on the person in front of you.
What is marketing all about and why is it useful?
The word marketing has entered the common usage of business language. But what is marketing for and what does it do in practice? Here are some answers.
Structured brainstorming: making best use of collective intelligence
Men are social animals, which means that their survival and evolution are linked to their ability to connect with others, making the most of shared skills, creativity and ideas . However, putting heads together to create a powerful brain capable of producing shared value is not always easy: this is why it is advisable to resort to methods and tools that can help us. We will describe a few in this article.
A short journey in search of communication responsibilities
In a conversation, are we sure that we can 'delegate' the success of the information exchange to the person on the other side of the conversation? Let us try to think together about the issue of responsibility in communication.
Writing effective e-mails: the ten mistakes you need to avoid
We all receive and write a growing number of e-mails. This method of communication is really dominant at this point; our in-boxes overflow with messages of all sorts, some important, others eliminated without even being opened. In this article we’re going to concentrate on the mistakes to avoid so as not to end up directly in the trash.
A compass for 2021
The text of this article is taken from the best wishes message included in our now classic notebooks that once again this year we have proposed at Christmas time and has been enriched with boxes providing additional information on each key word, which can help you adopt a new approach for 2021.
The time we got angry with Santa
In today’s reflection we have something to say to Santa Claus: we want to ask him why he decided to take us by surprise with unwanted “gifts” and will try to find the deep meaning that these “gifts” carry.
My best enemy: how to best manage the relationship with competitors
One of the most complex aspects of market strategy is managing competitive relationships. Is it possible to collaborate instead of competing?