The 5 points of branding
I want to share with you the 5 points of reflection that I use before starting any branding activity.
Magic words to sell
There are no magic formulas or infallible spells to sell. But it is necessary to activate a change - even a small one - in one's daily actions.
Business phone calls: 10 mistakes to avoid
We have created a simple vademecum providing guidance on business phone calls, which includes a set of guidelines to avoid mistakes on the phone.
Internationalization-related stress: tips for selling abroad
As a result of the crisis amongst companies, the desire for internationalization has increased. There are some precautions you should consider when approaching a foreign market.
Back to freedom
What does being free within ourselves really mean and how can we reach this state? Is there a way to achieve freedom? We think there is, and we are going to explain it in 3 steps.
Tips to recharge our emotional “batteries”
How to recharge the emotional batteries, which are fundamental for working in a company and empathising with the customer, colleagues and collaborators.
The Seller’s Suitcase
Let's find out together what would be really useful to make the “value of the offer” reach the client in the clearest and most convincing way.
The Enneagram in Business
Differently from the past, nowadays we have the possibility of “wearing” a job that fits perfectly with our true nature. But how can I succeed in my job? I cannot answer this question unless I know myself better. In this article Luca Giorgetti explains how thanks to the enneagram
Melting the ice: tips for your first meetings with clients
During your first meetings with clients the best thing to do is not to treat them as such. In the initial stage, forget you want to sell anything and concentrate only on the person in front of you.
What is marketing all about and why is it useful?
The word marketing has entered the common usage of business language. But what is marketing for and what does it do in practice? Here are some answers.