The analysis of the Sales Negotiation: learning from your own mistakes
How do you start working on your sales training? By analyzing the negotiations in which you have been involved, especially those which haven’t been particularly brilliant.
Purchasing Motivations: a tool to guide customers to the right choice
In this article we will introduce you to methods and tools to explore the complex world of customer needs in order to unleash their ability to choose and guide them towards maximum satisfaction.
Up-selling and Cross-selling: what they are and how to use them
In this article we talk about Up-selling and Cross-selling: two of the most powerful tools to increase sales results. Let’s learn more about them.
The 10 mistakes to avoid in the After-Sales service
How to deal with requests and complaints without making mistakes? Follow us in this short, but exhaustive, roundup of the most common and dangerous mistakes in after-sales service, which also includes lots of tips on how to avoid them.
Doing business with heart: moving from words to deeds in business ethics
Business ethics. In this article we would like to provide you with a compact vademecum for doing business with heart.
The art of asking questions: how to talk less and listen more
The art of asking questions: in order to build relationships based on dialogue and mutual respect it is essential to learn to ask more questions.
2022: time to change your pace and not (necessarily) your goals
The temporal dimension of success is really underestimated and for this reason in our first article of 2022 we want to suggest how to give new rhythm to old goals.
Why business will be showcasing its feminine side in 2022
This is an article about the feminine side within companies and about the strategic role that, without doubt, it will play in 2022.
The 5 points of branding
I want to share with you the 5 points of reflection that I use before starting any branding activity.
Magic words to sell
There are no magic formulas or infallible spells to sell. But it is necessary to activate a change - even a small one - in one's daily actions.