Real, not perfect: marketing has moved on since the ’90s
Let's find out how to transform potential flaws into elements of our identity.
The Engineer’s magic blackboard: a case study
An interesting case study illustrates how a simple blackboard can become a powerful tool to motivate the sales team.
“I think positive”, advice from professional optimist
by Alice Alessandri Anyone who knows me will confirm that I am, without doubt, an incurable optimist, a characteristic that I myself recognize. Even as a child, I viewed the world through a pair of "rose-coloured spectacles" and this has…
Are you an ethical seller? Try out this test to find out …
Find out how ethical you are when conducting a sale and what distinguishes an ethical salesperson from a traditional one.
Cold calling: getting past the filters
It will be easier to overcome the filter of zealous assistants, trained to block all calls from us sellers. Read more…
I regret your company did not pass the interview
What should you be observing and assessing during an interview? How to be effective and consistent with your goals when applying for a job.