Managing complaints or “Give me a reason to remain with you!”
by Alice Alessandri Dealing with happy and satisfied customers, those people who make your days enjoyable and your job rewarding, is definitely fulfilling and motivating. However, the difference between a professional and an amateur, lies in their ability to handle…
Strategic budgeting: the targeted and controlled use of resources
by Alberto Aleo While doing my military service in Italy, I served with the Engineer Corps and throughout training and beyond, we were continually instructed on how efficiently managing supplies, together with the targeted and controlled use of resources, can…
Optimism as a strategy: exploring Italy’s confines
by Alice Alessandri & Alberto Aleo Since we’ve been back in Italy, many people have asked us what the greatest difference is between our society and that of the US. What we were most struck by was rather unexpected, especially…
Sometimes I “fail to make a sale”, what should I do?
by Alberto Aleo Little is said about what happens when, despite all our efforts, our negotiating skills and the implementation of the perfect strategy, we still fail to make a sale. Firstly, it should be clear that in every purchase…
Activating new business: our secrets for finding new customers
By Alice Alessandri and Alberto Aleo Finding new customers and sales opportunities is one of the most difficult and challenging activities that companies and professionals have to tackle. In our courses and when providing consultancy the question “How can I increase my…
Two generations compare notes in a dialogue on Marketing, Branding and Communications
By Alberto Aleo and Riccardo Trevisani Two different generations with diverse experiences and from different contexts, but both dealing with corporate strategies and tools: Riccardo has just concluded a arkeaster's degree in Design Management Innovation (don’t be fooled by the name because it…