What do Ingrid Bergman, business, and the Viking word “Lagom” have in common?
We discover an ancient concept that has its roots in the more traditional Scandinavian culture and even seems to have Viking origins: Lagom.
From reactive to proactive: how to approach our customers (and our life)
What’s the best attitude to have with your customers to immediately ensure a positive first impression and maintain a good and long-lasting relationship? We believe it all comes down to proactive behaviour, as opposed to reactive behaviour. So, let’s try to understand more and delve deeper into this vital concept.
Four approaches to tackle 2024
Every January, social media, newspapers, blogs, and newsletters give advice on how to start the new year. We at Passodue also want to play a part in this tradition, and we will do so by outlining four approaches to tackle 2024, which, in our opinion, represent the main ways people behave in these cases.
Story telling, story making, story living: bringing your values to life
Summer 2020 started with a mixture of impatient desire for payback and fear for what the following months would actually have in store for us. On the basis of these emotions, it seems that the majority of Italians opted for short journeys to rediscover the local beauties: a kind of holiday which is much the same as our fathers’, who “were just happy” to spend their holidays visiting their distant relatives, going for car trips or reading a good book under a beach umbrella. We believe that, after all, this might have been a good thing as slowdown, return to traditions and time spent with family can play a very important role in making us reappreciate our true essence and values, giving us the opportunity to literally see them in action and perhaps teaching us something useful about our jobs and our way of approaching the market! And that’s why…
Business as (un)usual: facing the challenge of change
“Business as usual” is an American expression used to stress how in economics things are always expected to go on in spite of everything. Personally we have never agreed with this point of view: in business (as we intend it in Passodue) the concept of “usual” should not even exist, neither in good times nor during emergencies. In order to survive in modern markets, business models should adapt to the variation of situations and interlocutors. Therefore let’s try and seize this opportunity to make innovations and evolve: the only certainty in what we are experiencing is change.
Spiritual Capital: a new point of view on company assets
Just as human beings are made up of body, mind and soul, in the same way companies are composed of physical or material aspects, logical-rational aspects and finally spiritual aspects which refer directly to the people, their values and culture.
The vindication of the (true) outsiders
Who are the (real) outsiders? We are wary of imitations and learn to recognize them through their ability to lead others, to give, to generate culture and paying close attention to gestures and words.
The most beautiful gift you have ever received
What exactly is this emotional bond that we establish with some objects and what characteristics do they have that produces it? Try to remember the presents you have received which have, in some way, left a mark in your life. When you are thinking of finding the right gift, do it with the desire to choose something that can potentially change the person who will receive it.
In praise of Christmas
by Alice Alessandri e Alberto Aleo It will be Christmas in a few days. Is this good or bad news? It depends on your point of view. For some people this is the most beautiful time of the year, while for…
Our present is the gift
by Alice Alessandri and Alberto Aleo The end of 2016 is approaching and our attention is split between a glance backwards, to assess the past season, and plans for the year ahead, with 12 months brand new months awaiting. But what…