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B for Benefits
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Do you opt for spontaneity or strategy? We choose greater awareness
di Alberto Aleo If you have ever attended a class on communication techniques or effective negotiation, you will know that at some point someone always raises a hand and says "Excuse me, but what about being spontaneous?". This normally prompts a…
Do you think it, or do you know it? The data analysis underlying marketing choices
di Alberto Aleo In our experience as consultants we see many companies operating in many different sectors, but despite this great variety, most of them suffer from the same recurring problem: a lack of data analysis to support strategic and…
Exploring marketing: what is SWOT analysis and how can it be useful?
by Alberto Aleo SWOT stands for Strengths, Weaknesses, Opportunities, and Threats and traditionally identifies a strategic formulation (very fashionable among managers who are ‘in-the-know’) aimed at summarizing the characteristics of the company and the market in which it operates. The…