Are you an ethical seller? Try out this test to find out …
Find out how ethical you are when conducting a sale and what distinguishes an ethical salesperson from a traditional one.
Cold calling: getting past the filters
It will be easier to overcome the filter of zealous assistants, trained to block all calls from us sellers. Read more…
Win-Win or compromise? What does win-win really mean?
by Alice Alessandri e Alberto Aleo The expression Win-Win has been bandied about in economics for years now. Companies must pursue a win-win logic while sellers have to aim for a win-win outcome with their customers, so that everyone is…
Customer vs Seller? Let’s resolve the conflict of interest
Customers and sellers are not enemies and this is why.
Incremental negotiation: how Nash demonstrated that you must give more than you take
Nobel Prize winner John Nash helps us to understand why we need to change our perspective with customers.
How to write an unconventional resume
Here’s how to draft a CV that really talks about you, and will set you apart from the pack.
Do you want customers to read your emails? How to make emails for sales interesting
Learn how to write commercial emails that get results by clarifying three main points: who you are, what you can do for the customer and what the next step will be when working together. Read more…
What can I do if the customer judges me purely on the basis of price?
What can I do if the customer judges me purely on the basis of price? Avoid the ‘downward spiral’.