Posts dedicated to the development of your professional abilities
Customer targeting is one of the most strategic activities that can help you define objectives, plan and schedule activities, manage time effectively and, overall, achieve results. Let’s now discuss how to understand the nuances of customer value.
Evaluating and displaying price correctly stems from our psyche, our core values, our beliefs, and our self-esteem. Join us, therefore, in this series of tips to help you evolve.
It is essential to provide tools that help consumers and companies discuss the real needs involved, in the interest of both parties. Indeed, there is nothing better than a satisfied customer and a company that has been able to understand him/her thoroughly and to accurately intercept his/her requests. Therefore, follow us in the analysis of the choosing process.
In this article we talk about Up-selling and Cross-selling: two of the most powerful tools to increase sales results. Let’s learn more about them.
There are no magic formulas or infallible spells to sell. But it is necessary to activate a change – even a small one – in one’s daily actions.
As a result of the crisis amongst companies, the desire for internationalization has increased. There are some precautions you should consider when approaching a foreign market.
The word marketing has entered the common usage of business language. But what is marketing for and what does it do in practice? Here are some answers.
How can we increase the chances that our clients will speak well of us, therefore contributing to positive word-of-mouth?
We’ll try and give an answer in the next few lines.
In this article we are going to examine the 4 elements we consider strategic for designing and implementing successful telemarketing activities, and see how to combine them to achieve even more effective results.
January and July are usually the best months for promotions. However in this “strange” market period it is not uncommon to see “sale” signs in the shop windows, or to come across discount offers, 3×2 deals or similar reductions – which are all aimed at supporting demand and restarting the markets. This is why I’ve decided to propose an article on this matter, in order to explain why, when and how to use promotions.