Magic words to sell
There are no magic formulas or infallible spells to sell. But it is necessary to activate a change - even a small one - in one's daily actions.
Internationalization-related stress: tips for selling abroad
As a result of the crisis amongst companies, the desire for internationalization has increased. There are some precautions you should consider when approaching a foreign market.
What is marketing all about and why is it useful?
The word marketing has entered the common usage of business language. But what is marketing for and what does it do in practice? Here are some answers.
Customers as promoters: activating positive word-of-mouth
How can we increase the chances that our clients will speak well of us, therefore contributing to positive word-of-mouth?
We’ll try and give an answer in the next few lines.
Cold calling: soliciting new business
In this article we are going to examine the 4 elements we consider strategic for designing and implementing successful telemarketing activities, and see how to combine them to achieve even more effective results.
Promotions: what they are, what they are used for and when to launch them
January and July are usually the best months for promotions. However in this "strange" market period it is not uncommon to see “sale” signs in the shop windows, or to come across discount offers, 3×2 deals or similar reductions – which are all aimed at supporting demand and restarting the markets. This is why I’ve decided to propose an article on this matter, in order to explain why, when and how to use promotions.
Manual for Ethical Leaders – Chapter 4: providing solutions
Companies, as evolving ecosystems, need changes and modifications in order to improve. Here are some considerations about how leaders deal with internal tensions.
Manual for Ethical Leaders – Chapter 3: Finding the right rhythm for professional development
In both cases ethical leaders have to be equally available, understanding and sensitive to their employees' needs in order to guarantee their development: in one word they have to be flexible
“No one like you”: be different to be successful
The main aim for any business or professional is – or should be – finding out what makes them different from all other competitors. Why is that? Let's try and examine it together…
Sales performance analysis: let’s start “from the bottom”!
Much of our work as consultants consists in developing the commercial activity of our corporate customers. We examine and verify their business performances and assess their results not only in terms of revenue.