Professional abilities Archives • Passodue

Do you have a knack for business? How to discover and develop it.

Having explored the roles of salespeople and leaders in our previous articles, we’ve decided to broaden our perspective and ask ourselves a new question: “Are entrepreneurs born or made?”. To answer this, we need to analyse what is usually defined as a “knack for business” because there is no doubt that an entrepreneur must have one!

09/08/2024

Professional abilities

Why the Pareto principle, aka the 80/20 rule, is so important in marketing

Anyone who is in marketing has heard of the Pareto principle, better known as the 80/20 rule, at least once. In the late 1800s, following empirical observations supported by statistical evidence, the Italian economist and sociologist asserted that 80% of overall results come from 20% of all causes. In time, this principle has found several applications in various fields, especially in economics. We believe that the 80/20 rule is particularly useful in marketing as it helps us identify real growth strategies and is a valuable tool to guide our actions. How can such a simple and outdated rule still be so effective and relevant? Let’s find out together.

20/05/2024

Professional abilities

Multi-stakeholder negotiation: when the salesperson has to multitask

When a bride-to-be goes through the “ritual” of choosing her wedding dress, her mother, mother-in-law, the bride’s best friend, the father (who is usually expected to pay for the dress) and other guests such as her grandmother, a wise aunt and so on are usually all present. How will our salesperson have to behave to convince the entire “purchasing team”?

22/04/2024

Human skills

Working on yourself as a means to professional success

In this article, we will try to better “understand” what working on yourself means and how it is linked to what happens externally, i.e., to the “success” that we achieve in our profession.

25/09/2023

Best of price

Price strategies in a changing market

What price should we set in a market we don’t know? Let’s try to get our bearings through this article.

27/03/2023

Professional abilities

An enquiry on the value of the customer

Customer targeting is one of the most strategic activities that can help you define objectives, plan and schedule activities, manage time effectively and, overall, achieve results. Let’s now discuss how to understand the nuances of customer value.

30/01/2023

Professional abilities

10 Mistakes to Avoid When Talking About Price

Evaluating and displaying price correctly stems from our psyche, our core values, our beliefs, and our self-esteem. Join us, therefore, in this series of tips to help you evolve.

21/11/2022

Professional abilities

How does our choosing process work?

It is essential to provide tools that help consumers and companies discuss the real needs involved, in the interest of both parties. Indeed, there is nothing better than a satisfied customer and a company that has been able to understand him/her thoroughly and to accurately intercept his/her requests. Therefore, follow us in the analysis of the choosing process.

01/08/2022