The Perfect Sales Playbook: Myth or Reality?
Does it make sense to design a Sales Enablement Manual or Sales Playbook and enforce its use among your sales force?
Problem Solving and Customer Care: what to do when a customer has a problem
The way problems are solved has a direct impact on customer satisfaction, which in turn affects the reputation and the success of the business. Considering everything boils down to problem solving, let’s try to understand what it is and how we can improve our attitude towards it.
From reactive to proactive: how to approach our customers (and our life)
What’s the best attitude to have with your customers to immediately ensure a positive first impression and maintain a good and long-lasting relationship? We believe it all comes down to proactive behaviour, as opposed to reactive behaviour. So, let’s try to understand more and delve deeper into this vital concept.
How to handle an angry client
In the pages of our “diary”, we have often stressed how important it is to maintain a good relationship with clients over time. Here is some advice on how to handle an angry client.
How does our choosing process work?
It is essential to provide tools that help consumers and companies discuss the real needs involved, in the interest of both parties. Indeed, there is nothing better than a satisfied customer and a company that has been able to understand him/her thoroughly and to accurately intercept his/her requests. Therefore, follow us in the analysis of the choosing process.
Purchasing Motivations: a tool to guide customers to the right choice
In this article we will introduce you to methods and tools to explore the complex world of customer needs in order to unleash their ability to choose and guide them towards maximum satisfaction.
Melting the ice: tips for your first meetings with clients
During your first meetings with clients the best thing to do is not to treat them as such. In the initial stage, forget you want to sell anything and concentrate only on the person in front of you.
Empathy: what it is and how to develop it
In the world of business we are increasingly hearing about empathy: communicating empathically, making products and services empathic, being empathic with customers and so on. But what does empathy really mean, and how can we develop it in a professional context?
Promotions: what they are, what they are used for and when to launch them
January and July are usually the best months for promotions. However in this “strange” market period it is not uncommon to see “sale” signs in the shop windows, or to come across discount offers, 3×2 deals or similar reductions – which are all aimed at supporting demand and restarting the markets. This is why I’ve decided to propose an article on this matter, in order to explain why, when and how to use promotions.
Live Chat Customer Service
Live chats represent one of the cheapest and most powerful instruments to make direct contact with customers, and for this reason companies whose main focus is on customer service have introduced them among their channels. But are we sufficiently prepared to deal with this kind of tool?