Purchasing Motivations: a tool to guide customers to the right choice
Melting the ice: tips for your first meetings with clients
Promotions: what they are, what they are used for and when to launch them
Live Chat Customer Service
How to write effective quotations with the customer as protagonist
B for Benefits
Do you think it, or do you know it? The data analysis underlying marketing choices
di Alberto Aleo In our experience as consultants we see many companies operating in many different sectors, but despite this great variety, most of them suffer from the same recurring problem: a lack of data analysis to support strategic and…
Managing complaints or “Give me a reason to remain with you!”
by Alice Alessandri Dealing with happy and satisfied customers, those people who make your days enjoyable and your job rewarding, is definitely fulfilling and motivating. - - - However, the difference between a professional and an amateur, lies in their…
Nightmare Salespeople: Mismanaging Objections
Mismanaging Objectionsby Alice Alessandri and Alberto Aleo We have reached the fourth appointment with the misadventures of our Nightmare Salespeople. This time we want to discuss how NOT to handle objections, i.e. requests for further information that may sometimes appear…