customer Archives • Passodue

How does our choosing process work?

It is essential to provide tools that help consumers and companies discuss the real needs involved, in the interest of both parties. Indeed, there is nothing better than a satisfied customer and a company that has been able to understand him/her thoroughly and to accurately intercept his/her requests. Therefore, follow us in the analysis of the choosing process.

01/08/2022

Sales Ethics

Purchasing Motivations: a tool to guide customers to the right choice

In this article we will introduce you to methods and tools to explore the complex world of customer needs in order to unleash their ability to choose and guide them towards maximum satisfaction.

23/05/2022

Sales Ethics

Melting the ice: tips for your first meetings with clients

During your first meetings with clients the best thing to do is not to treat them as such. In the initial stage, forget you want to sell anything and concentrate only on the person in front of you.

24/05/2021

Best of price

Promotions: what they are, what they are used for and when to launch them

January and July are usually the best months for promotions. However in this "strange" market period it is not uncommon to see “sale” signs in the shop windows, or to come across discount offers, 3×2 deals or similar reductions – which are all aimed at supporting demand and restarting the markets. This is why I’ve decided to propose an article on this matter, in order to explain why, when and how to use promotions.

15/06/2020

Best of effective emails

Live Chat Customer Service

Live chats represent one of the cheapest and most powerful instruments to make direct contact with customers, and for this reason companies whose main focus is on customer service have introduced them among their channels. But are we sufficiently prepared to deal with this kind of tool?

23/04/2019

Best of commercial management

How to write effective quotations with the customer as protagonist

A well written quote, attached to an effective email, is a great help to our business success. Let's learn to write it together.

26/11/2018

B for Benefits

What is the difference between a boring seller and a brilliant seller? What are the advantages, how to use them and make them explicit?

15/10/2018

Do you think it, or do you know it? The data analysis underlying marketing choices

di Alberto Aleo In our experience as consultants we see many companies operating in many different sectors, but despite this great variety, most of them suffer from the same recurring problem: a lack of data analysis to support strategic and…

02/07/2018

Professional abilities

Managing complaints or “Give me a reason to remain with you!”

by Alice Alessandri Dealing with happy and satisfied customers, those people who make your days enjoyable and your job rewarding, is definitely fulfilling and motivating. - - - However, the difference between a professional and an amateur, lies in their…

13/11/2017

Nightmare Salespeople

Nightmare Salespeople: Mismanaging Objections

Mismanaging Objectionsby Alice Alessandri and Alberto Aleo We have reached the fourth appointment with the misadventures of our Nightmare Salespeople. This time we want to discuss how NOT to handle objections, i.e. requests for further information that may sometimes appear…

08/05/2017

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