Why business will be showcasing its feminine side in 2022
This is an article about the feminine side within companies and about the strategic role that, without doubt, it will play in 2022.
The 5 points of branding
I want to share with you the 5 points of reflection that I use before starting any branding activity.
A short journey in search of communication responsibilities
In a conversation, are we sure that we can 'delegate' the success of the information exchange to the person on the other side of the conversation? Let us try to think together about the issue of responsibility in communication.
Writing effective e-mails: the ten mistakes you need to avoid
We all receive and write a growing number of e-mails. This method of communication is really dominant at this point; our in-boxes overflow with messages of all sorts, some important, others eliminated without even being opened. In this article we’re going to concentrate on the mistakes to avoid so as not to end up directly in the trash.
Empathy: what it is and how to develop it
In the world of business we are increasingly hearing about empathy: communicating empathically, making products and services empathic, being empathic with customers and so on. But what does empathy really mean, and how can we develop it in a professional context?
Customers as promoters: activating positive word-of-mouth
How can we increase the chances that our clients will speak well of us, therefore contributing to positive word-of-mouth?
We’ll try and give an answer in the next few lines.
The 5 basic principles of effective communication
What does effective communication mean and how can we achieve it? We asked Massimo Franceschetti who is a professor at Bologna Business School and an expert in effective communication.
Live Chat Customer Service
Live chats represent one of the cheapest and most powerful instruments to make direct contact with customers, and for this reason companies whose main focus is on customer service have introduced them among their channels. But are we sufficiently prepared to deal with this kind of tool?
Do you opt for spontaneity or strategy? We choose greater awareness
di Alberto Aleo If you have ever attended a class on communication techniques or effective negotiation, you will know that at some point someone always raises a hand and says "Excuse me, but what about being spontaneous?". This normally prompts a…
From information to communication, my work method
di Alice Alessandri Several times we wrote about the value of unconventional professional paths: today I want to tell you what I have learned from my own experiences and how I created my work method. In 1995 I graduated in…