Customers as promoters: activating positive word-of-mouth
The 5 basic principles of effective communication
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Do you opt for spontaneity or strategy? We choose greater awareness
di Alberto Aleo If you have ever attended a class on communication techniques or effective negotiation, you will know that at some point someone always raises a hand and says "Excuse me, but what about being spontaneous?". This normally prompts a…
From information to communication, my work method
di Alice Alessandri Several times we wrote about the value of unconventional professional paths: today I want to tell you what I have learned from my own experiences and how I created my work method. In 1995 I graduated in…
How to e-mail effectively by using your common sense
In praise of Christmas
by Alice Alessandri e Alberto Aleo It will be Christmas in a few days. Is this good or bad news? It depends on your point of view. For some people this is the most beautiful time of the year, while for…
Leadership in “Peacetime”: a talk with Prof. Leigh Hafrey of the MIT
Organizing events? Here’s the advice of an expert
by Alberto Aleo e Giorgio Mondardini At a time in the market where companies are cutting promotion costs, there is a category of marketing tools that is showing growth, namely events. To find out more, we talked to Giorgio Mondardini, a person…