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The charm of ethics: from fashion to real change factor

For some time now, advertisements, company mission statements, and marketing and communication strategies in general are going through a process of “whitewashing” and are focusing on spreading an “ethical” message. Therefore, here is our opinion on the increasingly common trend of adding the word “ethical” to business.

How to handle an angry client

In the pages of our “diary”, we have often stressed how important it is to maintain a good relationship with clients over time. Here is some advice on how to handle an angry client.

Diversity as a value

One of the words that is trending in the corporate world is diversity. How can we then turn diversity into a value to be claimed and integrated into the workplace?

Writing effective e-mails: the ten mistakes you need to avoid

We all receive and write a growing number of e-mails. This method of communication is really dominant at this point; our in-boxes overflow with messages of all sorts, some important, others eliminated without even being opened. In this article we’re going to concentrate on the mistakes to avoid so as not to end up directly in the trash.

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