Strategies for networking: Let’s examine our reciprocity style.
Discover how reciprocity transforms networking: givers, matchers, and takers — and why helping others builds strong, growing social networks.
Problem Solving and Customer Care: what to do when a customer has a problem
The way problems are solved has a direct impact on customer satisfaction, which in turn affects the reputation and the success of the business. Considering everything boils down to problem solving, let’s try to understand what it is and how we can improve our attitude towards it.
We all make excuses. How do you manage them?
We’re talking about finding excuses, those tiny justifications that we tell ourselves and others to get out of a tight spot. At times they are crude, while others are more sophisticated, but one thing’s for sure: no one likes hearing them, and we always have one on hand in our toolbox, whether we like it or not.
So, what’s the right attitude to have towards excuses? Let’s explore the topic together.
The charm of ethics: from fashion to real change factor
For some time now, advertisements, company mission statements, and marketing and communication strategies in general are going through a process of “whitewashing” and are focusing on spreading an “ethical” message. Therefore, here is our opinion on the increasingly common trend of adding the word “ethical” to business.
How to handle an angry client
In the pages of our “diary”, we have often stressed how important it is to maintain a good relationship with clients over time. Here is some advice on how to handle an angry client.
Diversity as a value
One of the words that is trending in the corporate world is diversity. How can we then turn diversity into a value to be claimed and integrated into the workplace?
10 Mistakes to Avoid When Talking About Price
Evaluating and displaying price correctly stems from our psyche, our core values, our beliefs, and our self-esteem. Join us, therefore, in this series of tips to help you evolve.
Why business will be showcasing its feminine side in 2022
This is an article about the feminine side within companies and about the strategic role that, without doubt, it will play in 2022.
The 5 points of branding
I want to share with you the 5 points of reflection that I use before starting any branding activity.
Magic words to sell
There are no magic formulas or infallible spells to sell. But it is necessary to activate a change – even a small one – in one’s daily actions.