communication Archives • Page 2 of 4 • Passodue

Empathy: what it is and how to develop it

In the world of business we are increasingly hearing about empathy: communicating empathically, making products and services empathic, being empathic with customers and so on. But what does empathy really mean, and how can we develop it in a professional context?

16/11/2020

I 5 Principi Della Comunicazione Efficace

Guest posts

The 5 basic principles of effective communication

What does effective communication mean and how can we achieve it? We asked Massimo Franceschetti who is a professor at Bologna Business School and an expert in effective communication.

24/02/2020

Best of effective emails

Live Chat Customer Service

Live chats represent one of the cheapest and most powerful instruments to make direct contact with customers, and for this reason companies whose main focus is on customer service have introduced them among their channels. But are we sufficiently prepared to deal with this kind of tool?

23/04/2019

Professional abilities

Do you opt for spontaneity or strategy? We choose greater awareness

di Alberto Aleo If you have ever attended a class on communication techniques or effective negotiation, you will know that at some point someone always raises a hand and says "Excuse me, but what about being spontaneous?". This normally prompts a…

23/07/2018

Human skills

From information to communication, my work method

di Alice Alessandri Several times we wrote about the value of unconventional professional paths: today I want to tell you what I have learned from my own experiences and how I created my work method. In 1995 I graduated in…

11/06/2018

Best of effective emails

How to e-mail effectively by using your common sense

We learn how to structure effective emails by breaking them down into their component parts and analyzing each one. Some practical tips when writing emails and understanding when, on the other hand, it is better to use other media. Read more…

05/02/2018

Human skills

In praise of Christmas

by Alice Alessandri e Alberto Aleo It will be Christmas in a few days. Is this good or bad news? It depends on your point of view. For some people this is the most beautiful time of the year, while for…

18/12/2017

Best of ethical leadership

Leadership in “Peacetime”: a talk with Prof. Leigh Hafrey of the MIT

Prof. Leigh Hafrey, professor of leadership at MIT in Boston, gives us his valuable advice on the following topic

16/10/2017

Professional abilities

Organizing events? Here’s the advice of an expert

by Alberto Aleo e Giorgio Mondardini At a time in the market where companies are cutting promotion costs, there is a category of marketing tools that is showing growth, namely events. To find out more, we talked to Giorgio Mondardini, a person…

22/05/2017

Best of marketing

Marketing mix: how the ingredients change

How the marketing tools used in modern markets have changed.

24/04/2017