What do Ingrid Bergman, business, and the Viking word “Lagom” have in common?
We discover an ancient concept that has its roots in the more traditional Scandinavian culture and even seems to have Viking origins: Lagom.
The 6 business trends of 2023
We would like you to approach the 6 trends that we think will characterise business this year. They represent our personal opinion on what awaits us.
The Enneagram in Business
Differently from the past, nowadays we have the possibility of “wearing” a job that fits perfectly with our true nature. But how can I succeed in my job? I cannot answer this question unless I know myself better. In this article Luca Giorgetti explains how thanks to the enneagram
On the way to the future: Italian holidays in 2020 as seen by a true professional
Gianluca Manuzzi is CEO and co-owner of Viaggi Manuzzi Srl one of the top 5 travel agencies in Italy (source Sole24Ore). He also serves on the board of directors of Travel Specialist Srl, which is composed of 20 of the greatest business travel companies, with a cumulated turnover of more than €150 million. In addition, he is a member of the Welcome Travel tourism committee, which brings together more than 1,000 of the approximately 8,500 agencies operating in our country. Therefore we think Gianluca is the most qualified person to answer a number of questions about the tourism sector and to give us some advice on how to best manage a holiday in 2020.
A wake up call
We have contacted Carolina and Pietro, who are great experts of the world of luxury and of the market dynamics related to it, to ask their opinion about the future of this sector and, by extension, about the tastes and trends of post-coronavirus consumers.
Business as (un)usual: facing the challenge of change
“Business as usual” is an American expression used to stress how in economics things are always expected to go on in spite of everything. Personally we have never agreed with this point of view: in business (as we intend it in Passodue) the concept of “usual” should not even exist, neither in good times nor during emergencies. In order to survive in modern markets, business models should adapt to the variation of situations and interlocutors. Therefore let’s try and seize this opportunity to make innovations and evolve: the only certainty in what we are experiencing is change.
Do you think it, or do you know it? The data analysis underlying marketing choices
di Alberto Aleo In our experience as consultants we see many companies operating in many different sectors, but despite this great variety, most of them suffer from the same recurring problem: a lack of data analysis to support strategic and…
Exploring marketing: what is SWOT analysis and how can it be useful?
by Alberto Aleo SWOT stands for Strengths, Weaknesses, Opportunities, and Threats and traditionally identifies a strategic formulation (very fashionable among managers who are ‘in-the-know’) aimed at summarizing the characteristics of the company and the market in which it operates. The…
Segmentation: changing consumers and purchasing choices
We learn to profile our customers in an unconventional way.
Looking for prospects: profiling to understand their value and potential
How to do new business in a "scientific" way.