Mismanaging Objectionsby Alice Alessandri and Alberto Aleo We have reached the fourth appointment with the misadventures of our Nightmare Salespeople. This time we want to discuss how NOT to handle objections, i.e. requests for further information that may sometimes appear…
By Alice Alessandri and Alberto Aleo Having analyzed mistakes in receiving and listening to customers, the time has come to address the moment when we present the offer. The aim of this phase is to generate the customers’ interest, focusing their attention not…
by Alberto Aleo Do you remember the scene in the movie The Blues Brothers when John Belushi says ‘we are on a mission from God’ to describe his plan to put a band together? It makes you smile, but it also…
By Alberto Aleo and Alice Alessandri This is the start of the series on Nightmare salespeople - it deals with mistakes all salespeople should avoid and is based on our own experiences, as well as tales from readers and friends. In this…
by Alice and Alberto Alessandri Aleo Selling is no easy job: there’s a long apprenticeship, a variable salary and long days spent away from home. It’s perhaps not surprising then that occasionally a salesperson becomes hardened and starts to believe…
by Alice Alessandri and Alberto Aleo The end of 2016 is approaching and our attention is split between a glance backwards, to assess the past season, and plans for the year ahead, with 12 months brand new months awaiting. But what…