Marketing mix: how the ingredients change
How the marketing tools used in modern markets have changed.
Nightmare salespeople: mistakes when presenting the offer
By Alice Alessandri and Alberto Aleo Having analyzed mistakes in receiving and listening to customers, the time has come to address the moment when we present the offer. The aim of this phase is to generate the customers’ interest, focusing their attention not…
Mission and Vision: what exactly are they? How do you create and use them?
Let's learn together how to define our goals and our identity.
Nightmare salespeople: mistakes when listening to customer needs
We are going to take a look at the most frequent mistakes made when asking and listening in order to get some handy tips on what NOT to do during an ethical sale.
“Entrepreneurs on a mission from God”: when success serves the common good
by Alberto Aleo Do you remember the scene in the movie The Blues Brothers when John Belushi says ‘we are on a mission from God’ to describe his plan to put a band together? It makes you smile, but it also…
Nightmare salespeople: mistakes when receiving customers
By Alberto Aleo and Alice Alessandri This is the start of the series on Nightmare salespeople - it deals with mistakes all salespeople should avoid and is based on our own experiences, as well as tales from readers and friends. In this…
The Sales Agents’ meeting
Organize really useful business meetings, thanks to these tips.
Nightmare salespeople: when sales are unethical
by Alice and Alberto Alessandri Aleo Selling is no easy job: there’s a long apprenticeship, a variable salary and long days spent away from home. It’s perhaps not surprising then that occasionally a salesperson becomes hardened and starts to believe…
Our present is the gift
by Alice Alessandri and Alberto Aleo The end of 2016 is approaching and our attention is split between a glance backwards, to assess the past season, and plans for the year ahead, with 12 months brand new months awaiting. But what…
Optimism as a strategy: exploring Italy’s confines
by Alice Alessandri & Alberto Aleo Since we’ve been back in Italy, many people have asked us what the greatest difference is between our society and that of the US. What we were most struck by was rather unexpected, especially…