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Win-Win or compromise? What does win-win really mean?

by Alice Alessandri e Alberto Aleo The expression Win-Win has been bandied about in economics for years now. Companies must pursue a win-win logic while sellers have to aim for a win-win outcome with their customers, so that everyone is…

Why and how Sales Ethics can be a strategical tool?

by Alice Alessandri & Alberto Aleo The long wait is over! After almost two years of hard work, our first publication Sales Ethics is now in the shops. The book describes how to become a successful salesperson while remaining true…

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