Magic words to sell
There are no magic formulas or infallible spells to sell. But it is necessary to activate a change - even a small one - in one's daily actions.
Back to freedom
What does being free within ourselves really mean and how can we reach this state? Is there a way to achieve freedom? We think there is, and we are going to explain it in 3 steps.
Tips to recharge our emotional “batteries”
How to recharge the emotional batteries, which are fundamental for working in a company and empathising with the customer, colleagues and collaborators.
The Enneagram in Business
Differently from the past, nowadays we have the possibility of “wearing” a job that fits perfectly with our true nature. But how can I succeed in my job? I cannot answer this question unless I know myself better. In this article Luca Giorgetti explains how thanks to the enneagram
Melting the ice: tips for your first meetings with clients
During your first meetings with clients the best thing to do is not to treat them as such. In the initial stage, forget you want to sell anything and concentrate only on the person in front of you.
Structured brainstorming: making best use of collective intelligence
Men are social animals, which means that their survival and evolution are linked to their ability to connect with others, making the most of shared skills, creativity and ideas . However, putting heads together to create a powerful brain capable of producing shared value is not always easy: this is why it is advisable to resort to methods and tools that can help us. We will describe a few in this article.
A compass for 2021
The text of this article is taken from the best wishes message included in our now classic notebooks that once again this year we have proposed at Christmas time and has been enriched with boxes providing additional information on each key word, which can help you adopt a new approach for 2021.
The time we got angry with Santa
In today’s reflection we have something to say to Santa Claus: we want to ask him why he decided to take us by surprise with unwanted “gifts” and will try to find the deep meaning that these “gifts” carry.
My best enemy: how to best manage the relationship with competitors
One of the most complex aspects of market strategy is managing competitive relationships. Is it possible to collaborate instead of competing?
Empathy: what it is and how to develop it
In the world of business we are increasingly hearing about empathy: communicating empathically, making products and services empathic, being empathic with customers and so on. But what does empathy really mean, and how can we develop it in a professional context?