Passodue, Author at Passodue

Problem Solving and Customer Care: what to do when a customer has a problem

The way problems are solved has a direct impact on customer satisfaction, which in turn affects the reputation and the success of the business. Considering everything boils down to problem solving, let’s try to understand what it is and how we can improve our attitude towards it.

15/07/2024

Human skills

We all make excuses. How do you manage them?

We’re talking about finding excuses, those tiny justifications that we tell ourselves and others to get out of a tight spot. At times they are crude, while others are more sophisticated, but one thing’s for sure: no one likes hearing them, and we always have one on hand in our toolbox, whether we like it or not. So, what’s the right attitude to have towards excuses? Let’s explore the topic together.

17/06/2024

Professional abilities

Why the Pareto principle, aka the 80/20 rule, is so important in marketing

Anyone who is in marketing has heard of the Pareto principle, better known as the 80/20 rule, at least once. In the late 1800s, following empirical observations supported by statistical evidence, the Italian economist and sociologist asserted that 80% of overall results come from 20% of all causes. In time, this principle has found several applications in various fields, especially in economics. We believe that the 80/20 rule is particularly useful in marketing as it helps us identify real growth strategies and is a valuable tool to guide our actions. How can such a simple and outdated rule still be so effective and relevant? Let’s find out together.

20/05/2024

Professional abilities

Multi-stakeholder negotiation: when the salesperson has to multitask

When a bride-to-be goes through the “ritual” of choosing her wedding dress, her mother, mother-in-law, the bride’s best friend, the father (who is usually expected to pay for the dress) and other guests such as her grandmother, a wise aunt and so on are usually all present. How will our salesperson have to behave to convince the entire “purchasing team”?

22/04/2024

Human skills

From reactive to proactive: how to approach our customers (and our life)

What’s the best attitude to have with your customers to immediately ensure a positive first impression and maintain a good and long-lasting relationship? We believe it all comes down to proactive behaviour, as opposed to reactive behaviour. So, let’s try to understand more and delve deeper into this vital concept.

25/03/2024

Best of commercial management

How to measure ethics in sales through the sales force rewarding system

Companies, and sales managers in particular, commonly believe that ethics is simply a burden that hinders the achievement of results. Let’s try to understand if this is really the case and what entrepreneurs and managers can do to help their collaborators achieve better results while playing fair.

26/02/2024

Sales Ethics

The charm of ethics: from fashion to real change factor

For some time now, advertisements, company mission statements, and marketing and communication strategies in general are going through a process of “whitewashing” and are focusing on spreading an “ethical” message. Therefore, here is our opinion on the increasingly common trend of adding the word “ethical” to business.

29/01/2024

Human skills

Four approaches to tackle 2024

Every January, social media, newspapers, blogs, and newsletters give advice on how to start the new year. We at Passodue also want to play a part in this tradition, and we will do so by outlining four approaches to tackle 2024, which, in our opinion, represent the main ways people behave in these cases.

17/01/2024

Human skills

Christmas 2023 Trends: Simplicity, Beauty, and Creativity

If you don’t feel particularly gifted with Simplicity, Beauty, or Creativity, this is the article for you. Together, we will try to discover and awaken them, getting back in touch with our essence, not only for ourselves, but also to share our gifts with others, which, after all, is what Christmas is all about!

18/12/2023

Human skills

How to deal with stress and anxiety

I’m the one in charge, not my mind, a marvelous machine that instead of being the undisputed tyrant, can actually be my friend.

13/11/2023

Page 1
Page 2
Page 3
Page 4
…
Page 11
Next