The 5 points of branding
I want to share with you the 5 points of reflection that I use before starting any branding activity.
06/12/2021
Back to freedom
What does being free within ourselves really mean and how can we reach this state? Is there a way to achieve freedom? We think there is, and we are going to explain it in 3 steps.
30/08/2021
Tips for a successful job interview
When I interview potential employees I like to ask lots of questions. Here is a list of my favourite ones, and some tips on how to answer. They are very common job interview questions so I suggest you consider how to answer beforehand.
25/02/2019
Give shape to your projects: tips for a creative Business Plan
The beginning of September is a good time to give shape to your projects. What better opportunity for drafting a business plan? There are various ways to create a business plan: some are highly technical, other most modern and innovative. Here you can find some tips to realize a creative Business Plan.
24/09/2018
The selection interview: searching for gold
A series of tips for conducting a selection interview in an effective and ethical manner and revealing the candidates’ hidden gifts.
03/09/2018
Leadership in “Peacetime”: a talk with Prof. Leigh Hafrey of the MIT
Prof. Leigh Hafrey, professor of leadership at MIT in Boston, gives us his valuable advice on the following topic
16/10/2017
The Courage to Change: make the decision to be yourself
by Serena Calderoni Change is part of the world’s very essence and nothing repeats in exactly the same way. Indeed, the only thing that never changes is change itself. Gregory Bateson For a long time, I thought that changing jobs…
02/10/2017
Organizing events? Here’s the advice of an expert
by Alberto Aleo e Giorgio Mondardini At a time in the market where companies are cutting promotion costs, there is a category of marketing tools that is showing growth, namely events. To find out more, we talked to Giorgio Mondardini, a person…
22/05/2017
Two generations compare notes in a dialogue on Marketing, Branding and Communications
By Alberto Aleo and Riccardo Trevisani Two different generations with diverse experiences and from different contexts, but both dealing with corporate strategies and tools: Riccardo has just concluded a arkeaster's degree in Design Management Innovation (don’t be fooled by the name because it…
05/09/2016
Personal Branding: creating your own image
by Alice Alessandri and Alberto Aleo If the world’s best universities today aim to train entrepreneurs rather than managers, there must be a reason. The future of our economies will increasingly be entrusted to individual initiative. Ideas connected with a…
20/06/2016