identity Archives • Passodue

Discover your core values and your value. 

One of these is our Christmas tradition of sending a notebook (or diary, if you prefer) to those who have taken part in a Passodue training program. This notebook is designed to help you face the new year with a constructive mindset. The 2024/25 edition is dedicated to discovering your core values and understanding your own value.
In the following article, we wanted to include further reflections on this topic, sharing our insights and advice with those who haven’t received the notebook. Values have the magical power to guide us toward choices in line with our true essence, directing us during hard times and through the various challenges we all end up facing.

20/01/2025

Human skills

Four approaches to tackle 2024

Every January, social media, newspapers, blogs, and newsletters give advice on how to start the new year. We at Passodue also want to play a part in this tradition, and we will do so by outlining four approaches to tackle 2024, which, in our opinion, represent the main ways people behave in these cases.

17/01/2024

Guest posts

The 5 points of branding

I want to share with you the 5 points of reflection that I use before starting any branding activity.

06/12/2021

Human skills

Back to freedom

What does being free within ourselves really mean and how can we reach this state? Is there a way to achieve freedom? We think there is, and we are going to explain it in 3 steps.

30/08/2021

Job interviews

Tips for a successful job interview

When I interview potential employees I like to ask lots of questions. Here is a list of my favourite ones, and some tips on how to answer. They are very common job interview questions so I suggest you consider how to answer beforehand.

25/02/2019

Ethical marketing

Give shape to your projects: tips for a creative Business Plan

The beginning of September is a good time to give shape to your projects. What better opportunity for drafting a business plan? There are various ways to create a business plan: some are highly technical, other most modern and innovative. Here you can find some tips to realize a creative Business Plan.

24/09/2018

Job interviews

The selection interview: searching for gold

A series of tips for conducting a selection interview in an effective and ethical manner and revealing the candidates’ hidden gifts.

03/09/2018

Ethical leadership

Leadership in “Peacetime”: a talk with Prof. Leigh Hafrey of the MIT

Prof. Leigh Hafrey, professor of leadership at MIT in Boston, gives us his valuable advice on the following topic

16/10/2017

Professional abilities

Organizing events? Here’s the advice of an expert

by Alberto Aleo e Giorgio Mondardini At a time in the market where companies are cutting promotion costs, there is a category of marketing tools that is showing growth, namely events. To find out more, we talked to Giorgio Mondardini, a person…

22/05/2017

Professional abilities

Two generations compare notes in a dialogue on Marketing, Branding and Communications

By Alberto Aleo and Riccardo Trevisani Two different generations with diverse experiences and from different contexts, but both dealing with corporate strategies and tools: Riccardo has just concluded a arkeaster’s degree in Design Management Innovation (don’t be fooled by the name because it…

05/09/2016

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