2022: time to change your pace and not (necessarily) your goals
The temporal dimension of success is really underestimated and for this reason in our first article of 2022 we want to suggest how to give new rhythm to old goals.
Why business will be showcasing its feminine side in 2022
This is an article about the feminine side within companies and about the strategic role that, without doubt, it will play in 2022.
Back to freedom
What does being free within ourselves really mean and how can we reach this state? Is there a way to achieve freedom? We think there is, and we are going to explain it in 3 steps.
Tips to recharge our emotional “batteries”
How to recharge the emotional batteries, which are fundamental for working in a company and empathising with the customer, colleagues and collaborators.
Structured brainstorming: making best use of collective intelligence
Men are social animals, which means that their survival and evolution are linked to their ability to connect with others, making the most of shared skills, creativity and ideas . However, putting heads together to create a powerful brain capable of producing shared value is not always easy: this is why it is advisable to resort to methods and tools that can help us. We will describe a few in this article.
The time we got angry with Santa
In today’s reflection we have something to say to Santa Claus: we want to ask him why he decided to take us by surprise with unwanted “gifts” and will try to find the deep meaning that these “gifts” carry.
My best enemy: how to best manage the relationship with competitors
One of the most complex aspects of market strategy is managing competitive relationships. Is it possible to collaborate instead of competing?
Yeast relates to cakes as words relate to messages – The power of words
Why dedicate an article to words? Because they have a very important specific weight. This becomes even more true when the objective of our communication is sales and it is necessary to convey trust, security and enthusiasm to our potential customer.
(Professional) Holiday etiquette tips
The Christmas holidays are approaching quickly and many of us will spend them at home with their loved ones. Holidays are made not only for spending more time with our dear ones, but also for relaxing and restoring our energies, therefore it is very important to make the most of them. As always quality lies in the details and this is what we are going to discuss in the following paragraphs: we’ll try and analyse the little attentions that can turn Christmas into a real present both for ourselves and for those around us.
Holidays University: marketing applied to holiday planning
In this preholiday article we are going to try a real experiment and turn your next holiday into a good occasion to revise – or learn – some management tools.