Manual for Ethical Leaders – Chapter 1: Constructive Criticism
We learn to manage the group using constructive criticism.
Nightmare salespeople: mistakes when handling after-sales
by Alice Alessandri e Alberto Aleo Despite a series of errors, misunderstandings and upsets our nightmare salespeople has managed to pull off a sale, but the relationship with the customer does not end there. To reach the centre of the circle…
Business re-evolution: interview with Niccolò Branca
by Alice Alessandri and Alberto Aleo Fernet-Branca is a household name in Italy, and widely appreciated abroad, but maybe not everyone knows that the Fratelli Branca Distillerie is one of Italy’s oldest family businesses. Present on the market since 1845, with…
Nightmare salespeople: mistakes when closing the deal
by Alice Alessandri, Alberto Aleo What could be worse that seeing all your efforts wasted just as you are about to close the deal? Just like a marathon runner stumbling in the last metre of the race or a chef…
Organizing events? Here’s the advice of an expert
At a time in the market where companies are cutting promotion costs, there is a category of marketing tools that is showing growth, namely events. To find out more, we talked to Giorgio Mondardini, a person with considerable knowledge of events having warn different hats
Nightmare Salespeople: Mismanaging Objections
Mismanaging Objectionsby Alice Alessandri and Alberto Aleo We have reached the fourth appointment with the misadventures of our Nightmare Salespeople. This time we want to discuss how NOT to handle objections, i.e. requests for further information that may sometimes appear…
Marketing mix: how the ingredients change
How the marketing tools used in modern markets have changed.
Nightmare salespeople: mistakes when presenting the offer
By Alice Alessandri and Alberto Aleo Having analyzed mistakes in receiving and listening to customers, the time has come to address the moment when we present the offer. The aim of this phase is to generate the customers’ interest, focusing their attention not…
Mission and Vision: what exactly are they? How do you create and use them?
Let’s learn together how to define our goals and our identity.
Nightmare salespeople: mistakes when listening to customer needs
We are going to take a look at the most frequent mistakes made when asking and listening in order to get some handy tips on what NOT to do during an ethical sale.