Marketing and the Law of Attraction
Is there a law of attraction that binds customers and companies? Yes, and here's how to use it to increase your business.
Personal Branding: creating your own image
by Alice Alessandri and Alberto Aleo If the world’s best universities today aim to train entrepreneurs rather than managers, there must be a reason. The future of our economies will increasingly be entrusted to individual initiative. Ideas connected with a…
From Start-up to Stand-up: the advantage of Italianity
By Alberto Aleo - an interview with Fabio Pornaro What does the future hold for Italian firms? Can the expert craftsmanship that has always set apart our national production combine with the dynamics of new markets? What is the real advantage…
Willpower or sense of duty? Grow, by changing the verbs
By Alberto Aleo ‘Will is Power’ the Romans said. How many times have people said that to us, perhaps a coach, a boss or a dietician? Perhaps we felt unable to refute the apparent truth of this motto, but inside -…
Balancing work and family: dividing and multiplying
by Alice Alessandri ed Enrica Maffi Over the last few weeks I have been thinking over the difficulties that many people face in trying to balance work and family, to the extent that they sometimes give up on fulfilling themselves. So…
Sales Ethics & Silicon Valley: is it possible? Let’s ask Matteo Fabiano of BAIA
by Alice Alessandri e Alberto Aleo We met Matteo Fabiano in 2015 in Silicon Valley during the trip for the launch of our book “Sales Ethics” in US. Matteo is a board member of BAIA – Business Association Italy America, an…
When my grandmother asked me, “So what are you now, a travelling salesman?”
by Alberto Aleo While underlining that the profession of a travelling salesman is both noble and nowadays cloaked in a certain romantic aura linked to the pioneering spirit, the question as posed by my grandmother had a negative connotation. What…
The Lose-Lose situation: when you miss the chance of winning together
By Alice Alessandri Some time ago we dedicated an article to win-win situations, currently a buzzword when talking about negotiations, whether in political or economic scenarios (industrial disputes, union agreements...) or in the routine situations we deal with every day…
Real, not perfect: marketing has moved on since the ’90s
Let's find out how to transform potential flaws into elements of our identity.
Hurry up, it’s late! How to manage time to increase productivity
by Alice Alessandri & Alberto Aleo One of the issues that most frequently crops up among the participants at our training courses is how to manage time more productively. Just as often, when we explain the strategic role of before…