Diario di un consulente • Passodue

How to design your field sales.

A good salesperson should be out in the field, visiting clients, knocking on new doors-in short, pounding the pavement. But who should they call upon, and how often? How can they avoid wasting time or making fruitless visits? Here are some useful tips for planning an effective field sales tour that will help you optimize your schedule and achieve results.

18/11/2024

Best of commercial management

How to draft your company’s sales forecast in 10 steps.

November is one of those months when businesses and professionals start getting ready for the upcoming year. Among the most important tasks is undoubtedly the definition of sales objectives, better known as the sales forecast.

28/10/2024

Human skills

10 mistakes to avoid when working in a group

In this article, we will look at best practices for managing team relationships by focusing on some common mistakes.

01/10/2024

Human skills

What do Ingrid Bergman, business, and the Viking word “Lagom” have in common?

We discover an ancient concept that has its roots in the more traditional Scandinavian culture and even seems to have Viking origins: Lagom.

24/09/2024

Professional abilities

Do you have a knack for business? How to discover and develop it.

Having explored the roles of salespeople and leaders in our previous articles, we’ve decided to broaden our perspective and ask ourselves a new question: “Are entrepreneurs born or made?”. To answer this, we need to analyse what is usually defined as a “knack for business” because there is no doubt that an entrepreneur must have one!

09/08/2024

Customer Care

Problem Solving and Customer Care: what to do when a customer has a problem

The way problems are solved has a direct impact on customer satisfaction, which in turn affects the reputation and the success of the business. Considering everything boils down to problem solving, let’s try to understand what it is and how we can improve our attitude towards it.

15/07/2024

Best of ethical communication

We all make excuses. How do you manage them?

We’re talking about finding excuses, those tiny justifications that we tell ourselves and others to get out of a tight spot. At times they are crude, while others are more sophisticated, but one thing’s for sure: no one likes hearing them, and we always have one on hand in our toolbox, whether we like it or not. So, what’s the right attitude to have towards excuses? Let’s explore the topic together.

17/06/2024

Professional abilities

Why the Pareto principle, aka the 80/20 rule, is so important in marketing

Anyone who is in marketing has heard of the Pareto principle, better known as the 80/20 rule, at least once. In the late 1800s, following empirical observations supported by statistical evidence, the Italian economist and sociologist asserted that 80% of overall results come from 20% of all causes. In time, this principle has found several applications in various fields, especially in economics. We believe that the 80/20 rule is particularly useful in marketing as it helps us identify real growth strategies and is a valuable tool to guide our actions. How can such a simple and outdated rule still be so effective and relevant? Let’s find out together.

20/05/2024

Professional abilities

Multi-stakeholder negotiation: when the salesperson has to multitask

When a bride-to-be goes through the “ritual” of choosing her wedding dress, her mother, mother-in-law, the bride’s best friend, the father (who is usually expected to pay for the dress) and other guests such as her grandmother, a wise aunt and so on are usually all present. How will our salesperson have to behave to convince the entire “purchasing team”?

22/04/2024

Best of ethical communication

From reactive to proactive: how to approach our customers (and our life)

What’s the best attitude to have with your customers to immediately ensure a positive first impression and maintain a good and long-lasting relationship? We believe it all comes down to proactive behaviour, as opposed to reactive behaviour. So, let’s try to understand more and delve deeper into this vital concept.

25/03/2024

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