The vindication of the (true) outsiders
Who are the (real) outsiders? We are wary of imitations and learn to recognize them through their ability to lead others, to give, to generate culture and paying close attention to gestures and words.
The most beautiful gift you have ever received
What exactly is this emotional bond that we establish with some objects and what characteristics do they have that produces it? Try to remember the presents you have received which have, in some way, left a mark in your life. When you are thinking of finding the right gift, do it with the desire to choose something that can potentially change the person who will receive it.
Business evolution: we do not live on profit alone
How to analyze business evolution, grow our organizations and promote professional activities following the Maslow's Pyramid.
Give shape to your projects: tips for a creative Business Plan
The beginning of September is a good time to give shape to your projects. What better opportunity for drafting a business plan? There are various ways to create a business plan: some are highly technical, other most modern and innovative. Here you can find some tips to realize a creative Business Plan.
Just like a woman: when the strategy is feminine
from an interview with Alice Alessandri e Giovanna Rossi Have you noticed that things have changed when discussing marketing and business strategy? For years the primary metaphor used as a source of inspiration for the salesperson, for example, referred to military…
Segmentation: changing consumers and purchasing choices
We learn to profile our customers in an unconventional way.
Sales forecasts: rear-view mirror or a lens pointed forwards?
Here's how to make reliable and rational sales forecasts.
In praise of Christmas
by Alice Alessandri e Alberto Aleo It will be Christmas in a few days. Is this good or bad news? It depends on your point of view. For some people this is the most beautiful time of the year, while for…
When the customer makes the difference: ethical buying
by Alice Alessandri and Alberto Aleo We often talk about ethical buying to refer to choosing items that are sustainable and produced without harming the environment and communities. Actually, a customer’s choices can influence the market not only in terms…
Is the negotiating effectiveness of an ethical salesperson greater than that of a non-ethical one?
Let's analyze which sales techniques are more effective, traditional or ethical ones.