Passodue, Author at Passodue • Page 7 of 12

I swear to tell the truth, the whole truth and nothing but the truth

“Is it necessary to always tell the truth when dealing with clients?” this is one of the most common questions we receive from those who take part in our courses. As the creators of the Sales Ethics method, our only answer should be “Of course!”. In fact it is not so easy to be always completely sincere with clients. Not so much because of the budget and sales targets we need to achieve; in fact sometimes expressing our personal opinion can prove useless, if not detrimental to our clients. Let’s see how and when this might happen, and analyse what serving the truth really means!

04/05/2020

Business in Love

Business as (un)usual: facing the challenge of change

“Business as usual” is an American expression used to stress how in economics things are always expected to go on in spite of everything. Personally we have never agreed with this point of view: in business (as we intend it in Passodue) the concept of “usual” should not even exist, neither in good times nor during emergencies. In order to survive in modern markets, business models should adapt to the variation of situations and interlocutors. Therefore let’s try and seize this opportunity to make innovations and evolve: the only certainty in what we are experiencing is change.

14/04/2020

I 5 Principi Della Comunicazione Efficace

Guest posts

The 5 basic principles of effective communication

What does effective communication mean and how can we achieve it? We asked Massimo Franceschetti who is a professor at Bologna Business School and an expert in effective communication.

24/02/2020

Sales Ethics

How to give voice to your values and achieve success in doing it: new habits for a new year

The beginning of a new year can be a tough time. The perspective of 12 months of hard work and effort, to achieve goals that we feel are indeed distant from our true dreams and values could be very hurting. But are we sure that we need to renounce to them to have a wealthy and happy life? We asked Mary Gentile – professor at University of Virginia Darden School of Business

13/01/2020

Human skills

(Professional) Holiday etiquette tips

The Christmas holidays are approaching quickly and many of us will spend them at home with their loved ones. Holidays are made not only for spending more time with our dear ones, but also for relaxing and restoring our energies, therefore it is very important to make the most of them. As always quality lies in the details and this is what we are going to discuss in the following paragraphs: we’ll try and analyse the little attentions that can turn Christmas into a real present both for ourselves and for those around us.

16/12/2019

Business in Love

Customer Journey : a journey throughout the customer experience

Thanks to a successful customer journey that companies and professionals can create value for their clients, allowing them to fully and personally experience the quality of their offers

09/12/2019

Ethical marketing

“No one like you”: be different to be successful

The main aim for any business or professional is – or should be – finding out what makes them different from all other competitors. Why is that? Let's try and examine it together…

14/10/2019

Business in Love

Spiritual Capital: a new point of view on company assets

Just as human beings are made up of body, mind and soul, in the same way companies are composed of physical or material aspects, logical-rational aspects and finally spiritual aspects which refer directly to the people, their values and culture.

02/09/2019

Ethical marketing

Holidays University: marketing applied to holiday planning

In this preholiday article we are going to try a real experiment and turn your next holiday into a good occasion to revise – or learn – some management tools.

29/07/2019

Effective emails

Live Chat Customer Service

Live chats represent one of the cheapest and most powerful instruments to make direct contact with customers, and for this reason companies whose main focus is on customer service have introduced them among their channels. But are we sufficiently prepared to deal with this kind of tool?

23/04/2019