“No one like you”: be different to be successful
The main aim for any business or professional is – or should be – finding out what makes them different from all other competitors. Why is that? Let's try and examine it together…
Spiritual Capital: a new point of view on company assets
Just as human beings are made up of body, mind and soul, in the same way companies are composed of physical or material aspects, logical-rational aspects and finally spiritual aspects which refer directly to the people, their values and culture.
Holidays University: marketing applied to holiday planning
In this preholiday article we are going to try a real experiment and turn your next holiday into a good occasion to revise – or learn – some management tools.
Live Chat Customer Service
Live chats represent one of the cheapest and most powerful instruments to make direct contact with customers, and for this reason companies whose main focus is on customer service have introduced them among their channels. But are we sufficiently prepared to deal with this kind of tool?
Tips for a successful job interview
When I interview potential employees I like to ask lots of questions. Here is a list of my favourite ones, and some tips on how to answer. They are very common job interview questions so I suggest you consider how to answer beforehand.
The vindication of the (true) outsiders
Who are the (real) outsiders? We are wary of imitations and learn to recognize them through their ability to lead others, to give, to generate culture and paying close attention to gestures and words.
The most beautiful gift you have ever received
What exactly is this emotional bond that we establish with some objects and what characteristics do they have that produces it? Try to remember the presents you have received which have, in some way, left a mark in your life. When you are thinking of finding the right gift, do it with the desire to choose something that can potentially change the person who will receive it.
Business evolution: we do not live on profit alone
How to analyze business evolution, grow our organizations and promote professional activities following the Maslow's Pyramid.
Give shape to your projects: tips for a creative Business Plan
The beginning of September is a good time to give shape to your projects. What better opportunity for drafting a business plan? There are various ways to create a business plan: some are highly technical, other most modern and innovative. Here you can find some tips to realize a creative Business Plan.
Just like a woman: when the strategy is feminine
from an interview with Alice Alessandri e Giovanna Rossi Have you noticed that things have changed when discussing marketing and business strategy? For years the primary metaphor used as a source of inspiration for the salesperson, for example, referred to military…