Mission and Vision: what exactly are they? How do you create and use them?
Let's learn together how to define our goals and our identity.
Nightmare salespeople: when sales are unethical
by Alice and Alberto Alessandri Aleo Selling is no easy job: there’s a long apprenticeship, a variable salary and long days spent away from home. It’s perhaps not surprising then that occasionally a salesperson becomes hardened and starts to believe…
The salesperson and the price: a relationship to reconsider
The salesperson and the price: our tips on how to propose the value of an offer.
From Start-up to Stand-up: the advantage of Italianity
By Alberto Aleo - an interview with Fabio Pornaro What does the future hold for Italian firms? Can the expert craftsmanship that has always set apart our national production combine with the dynamics of new markets? What is the real advantage…
Willpower or sense of duty? Grow, by changing the verbs
By Alberto Aleo ‘Will is Power’ the Romans said. How many times have people said that to us, perhaps a coach, a boss or a dietician? Perhaps we felt unable to refute the apparent truth of this motto, but inside -…
The various dimensions of a sale: the internal customer
by Alberto Aleo Welcome back! Since one of the major difficulties on returning to work after the holidays is getting used once again to your working environment and your "internal customer", that is to say your colleagues, today's article tackles this…
Are you an ethical seller? Try out this test to find out …
Find out how ethical you are when conducting a sale and what distinguishes an ethical salesperson from a traditional one.
Win-Win or compromise? What does win-win really mean?
by Alice Alessandri e Alberto Aleo The expression Win-Win has been bandied about in economics for years now. Companies must pursue a win-win logic while sellers have to aim for a win-win outcome with their customers, so that everyone is…
Incremental negotiation: how Nash demonstrated that you must give more than you take
Nobel Prize winner John Nash helps us to understand why we need to change our perspective with customers.
How to write an unconventional resume
Here's how to draft a CV that really talks about you, and will set you apart from the pack.