Customer targeting is one of the most strategic activities that can help you define objectives, plan and schedule activities, manage time effectively and, overall, achieve results. Let’s now discuss how to understand the nuances of customer value.
One of the most complex aspects of market strategy is managing competitive relationships. Is it possible to collaborate instead of competing?
from an interview with Alice Alessandri e Giovanna Rossi Have you noticed that things have changed when discussing marketing and business strategy? For years the primary metaphor used as a source of inspiration for the salesperson, for example, referred to military…
By Alice Alessandri Some time ago we dedicated an article to win-win situations, currently a buzzword when talking about negotiations, whether in political or economic scenarios (industrial disputes, union agreements…) or in the routine situations we deal with every day…
by Alice Alessandri Anyone who knows me will confirm that I am, without doubt, an incurable optimist, a characteristic that I myself recognize. Even as a child, I viewed the world through a pair of “rose-coloured spectacles” and this has…