What do I sell and why? The analysis of the offer system
What is the real object being traded in a sale? Are you certain you know what you are really offering the customer? Let’s analyse the offer system.
The circle of trust: building and maintaining customer relations
Here's how to build trust within a sales relationship.
Are you an ethical seller? Try out this test to find out …
Find out how ethical you are when conducting a sale and what distinguishes an ethical salesperson from a traditional one.
Win-Win or compromise? What does win-win really mean?
by Alice Alessandri e Alberto Aleo The expression Win-Win has been bandied about in economics for years now. Companies must pursue a win-win logic while sellers have to aim for a win-win outcome with their customers, so that everyone is…
Why and how Sales Ethics can be a strategical tool?
by Alice Alessandri & Alberto Aleo The long wait is over! After almost two years of hard work, our first publication Sales Ethics is now in the shops. The book describes how to become a successful salesperson while remaining true…
Do you want customers to read your emails? How to make emails for sales interesting
Learn how to write commercial emails that get results by clarifying three main points: who you are, what you can do for the customer and what the next step will be when working together. Read more…
How to answer your company’s incoming phone calls
We learn the basics of customer management and reception on the phone. Read more…