Manual for Ethical Leaders – Chapter 4: providing solutions
Companies, as evolving ecosystems, need changes and modifications in order to improve. Here are some considerations about how leaders deal with internal tensions.
Yeast relates to cakes as words relate to messages – The power of words
Why dedicate an article to words? Because they have a very important specific weight. This becomes even more true when the objective of our communication is sales and it is necessary to convey trust, security and enthusiasm to our potential customer.
Manual for Ethical Leaders – Chapter 2: Meetings
Unproductive meetings are a massive waste of time and – as we know – in business wasted time also means wasted money. Therefore it's essential that the cost/benefit ratio is well balanced when organizing a meeting! Here is a list of questions ethical leaders should bear in mind when organizing a meeting.
“I sell”, a form of the verb “to listen”
A good salesperson is primarily an excellent listener, someone who knows how to stay quiet, leaving his customer the space to express his/her wishes and only speaking after fully comprehending the needs and desires of his interlocutor.
Marketing mix: how the ingredients change
How the marketing tools used in modern markets have changed.
Nightmare salespeople: mistakes when presenting the offer
By Alice Alessandri and Alberto Aleo Having analyzed mistakes in receiving and listening to customers, the time has come to address the moment when we present the offer. The aim of this phase is to generate the customers’ interest, focusing their attention not…
The Sales Agents’ meeting
Organize really useful business meetings, thanks to these tips.
Nightmare salespeople: when sales are unethical
by Alice and Alberto Alessandri Aleo Selling is no easy job: there’s a long apprenticeship, a variable salary and long days spent away from home. It’s perhaps not surprising then that occasionally a salesperson becomes hardened and starts to believe…
Time to consider externalities and ethics
by Alice Alessandri e Alberto Aleo We have been hearing about the crisis for so long that many of us just take it for granted. It has become a background noise to our lives and career choices, to the extent that…
Balancing work and family: dividing and multiplying
by Alice Alessandri ed Enrica Maffi Over the last few weeks I have been thinking over the difficulties that many people face in trying to balance work and family, to the extent that they sometimes give up on fulfilling themselves. So…