Customers as promoters: activating positive word-of-mouth
How can we increase the chances that our clients will speak well of us, therefore contributing to positive word-of-mouth?
We’ll try and give an answer in the next few lines.
Engaging the Heart in Business
The English version of our book Business in Love has been available in all countries for a few weeks now, with a very charming title: Engaging the Heart in Business: A Revolutionary Market Approach Based On Love. I take this opportunity to reflect on the reasons that led us to write this text, which are deeply connected to the social and economic changes that we are experiencing - including the pandemic, the lockdown, the shift to remote working - and to the way we are facing these new challenges, seizing their evolutionary opportunities.
Punctuality as a choice: maintaining elegant and efficient relationships
While walking in the streets of Milan we came across an advertising poster of a well-known tailoring company, which said “A gentleman knows the value of time”. This expression made us think about an important issue: the value of punctuality. This healthy but often neglected habit, which Calvino described as necessary to social order, not only has the power of making our days more productive, but it can also add respect and elegance to our relationships. Here are some tips to learn how to be punctual and some of the resulting advantages.
Manual for Ethical Leaders – Chapter 4: providing solutions
Companies, as evolving ecosystems, need changes and modifications in order to improve. Here are some considerations about how leaders deal with internal tensions.
Yeast relates to cakes as words relate to messages – The power of words
Why dedicate an article to words? Because they have a very important specific weight. This becomes even more true when the objective of our communication is sales and it is necessary to convey trust, security and enthusiasm to our potential customer.
Manual for Ethical Leaders – Chapter 2: Meetings
Unproductive meetings are a massive waste of time and – as we know – in business wasted time also means wasted money. Therefore it's essential that the cost/benefit ratio is well balanced when organizing a meeting! Here is a list of questions ethical leaders should bear in mind when organizing a meeting.
“I sell”, a form of the verb “to listen”
A good salesperson is primarily an excellent listener, someone who knows how to stay quiet, leaving his customer the space to express his/her wishes and only speaking after fully comprehending the needs and desires of his interlocutor.
Marketing mix: how the ingredients change
How the marketing tools used in modern markets have changed.
Nightmare salespeople: mistakes when presenting the offer
By Alice Alessandri and Alberto Aleo Having analyzed mistakes in receiving and listening to customers, the time has come to address the moment when we present the offer. The aim of this phase is to generate the customers’ interest, focusing their attention not…
The Sales Agents’ meeting
Organize really useful business meetings, thanks to these tips.