By Alice Alessandri and Alberto Aleo Having analyzed mistakes in receiving and listening to customers, the time has come to address the moment when we present the offer. The aim of this phase is to generate the customers’ interest, focusing their attention not…
by Alice and Alberto Alessandri Aleo Selling is no easy job: there’s a long apprenticeship, a variable salary and long days spent away from home. It’s perhaps not surprising then that occasionally a salesperson becomes hardened and starts to believe…
by Alice Alessandri e Alberto Aleo We have been hearing about the crisis for so long that many of us just take it for granted. It has become a background noise to our lives and career choices, to the extent that…
by Alice Alessandri ed Enrica Maffi Over the last few weeks I have been thinking over the difficulties that many people face in trying to balance work and family, to the extent that they sometimes give up on fulfilling themselves. So…
by Alberto Aleo While underlining that the profession of a travelling salesman is both noble and nowadays cloaked in a certain romantic aura linked to the pioneering spirit, the question as posed by my grandmother had a negative connotation. What…