What is marketing all about and why is it useful?
Cold calling: soliciting new business
Holidays University: marketing applied to holiday planning
Do you think it, or do you know it? The data analysis underlying marketing choices
di Alberto Aleo In our experience as consultants we see many companies operating in many different sectors, but despite this great variety, most of them suffer from the same recurring problem: a lack of data analysis to support strategic and…
Exploring marketing: what is SWOT analysis and how can it be useful?
by Alberto Aleo SWOT stands for Strengths, Weaknesses, Opportunities, and Threats and traditionally identifies a strategic formulation (very fashionable among managers who are ‘in-the-know’) aimed at summarizing the characteristics of the company and the market in which it operates. The…
Segmentation: changing consumers and purchasing choices
Looking for prospects: profiling to understand their value and potential
Organizing events? Here’s the advice of an expert
by Alberto Aleo e Giorgio Mondardini At a time in the market where companies are cutting promotion costs, there is a category of marketing tools that is showing growth, namely events. To find out more, we talked to Giorgio Mondardini, a person…