marketing Archives • Passodue

The charm of ethics: from fashion to real change factor

For some time now, advertisements, company mission statements, and marketing and communication strategies in general are going through a process of “whitewashing” and are focusing on spreading an “ethical” message. Therefore, here is our opinion on the increasingly common trend of adding the word “ethical” to business.

29/01/2024

Professional abilities

Up-selling and Cross-selling: what they are and how to use them

In this article we talk about Up-selling and Cross-selling: two of the most powerful tools to increase sales results. Let’s learn more about them.

26/04/2022

Best of marketing

What is marketing all about and why is it useful?

The word marketing has entered the common usage of business language. But what is marketing for and what does it do in practice? Here are some answers.

26/04/2021

Best of sales calls

Cold calling: soliciting new business

In this article we are going to examine the 4 elements we consider strategic for designing and implementing successful telemarketing activities, and see how to combine them to achieve even more effective results.

13/07/2020

Best of price

Promotions: what they are, what they are used for and when to launch them

January and July are usually the best months for promotions. However in this "strange" market period it is not uncommon to see “sale” signs in the shop windows, or to come across discount offers, 3×2 deals or similar reductions – which are all aimed at supporting demand and restarting the markets. This is why I’ve decided to propose an article on this matter, in order to explain why, when and how to use promotions.

15/06/2020

Human skills

Holidays University: marketing applied to holiday planning

In this preholiday article we are going to try a real experiment and turn your next holiday into a good occasion to revise – or learn – some management tools.

29/07/2019

Professional abilities

Do you think it, or do you know it? The data analysis underlying marketing choices

di Alberto Aleo In our experience as consultants we see many companies operating in many different sectors, but despite this great variety, most of them suffer from the same recurring problem: a lack of data analysis to support strategic and…

02/07/2018

Professional abilities

Exploring marketing: what is SWOT analysis and how can it be useful?

by Alberto Aleo SWOT stands for Strengths, Weaknesses, Opportunities, and Threats and traditionally identifies a strategic formulation (very fashionable among managers who are ‘in-the-know’) aimed at summarizing the characteristics of the company and the market in which it operates. The…

21/05/2018