customers Archives • Passodue

An enquiry on the value of the customer

Customer targeting is one of the most strategic activities that can help you define objectives, plan and schedule activities, manage time effectively and, overall, achieve results. Let’s now discuss how to understand the nuances of customer value.

30/01/2023

Best of commercial management

Internationalization-related stress: tips for selling abroad

As a result of the crisis amongst companies, the desire for internationalization has increased. There are some precautions you should consider when approaching a foreign market.

20/09/2021

Best of ethical communication

A short journey in search of communication responsibilities

In a conversation, are we sure that we can 'delegate' the success of the information exchange to the person on the other side of the conversation? Let us try to think together about the issue of responsibility in communication.

01/03/2021

Best of marketing

Customer Journey : a journey throughout the customer experience

Thanks to a successful customer journey that companies and professionals can create value for their clients, allowing them to fully and personally experience the quality of their offers

09/12/2019

Best of effective emails

Live Chat Customer Service

Live chats represent one of the cheapest and most powerful instruments to make direct contact with customers, and for this reason companies whose main focus is on customer service have introduced them among their channels. But are we sufficiently prepared to deal with this kind of tool?

23/04/2019

Professional abilities

Business evolution: we do not live on profit alone

How to analyze business evolution, grow our organizations and promote professional activities following the Maslow's Pyramid.

05/11/2018

Best of marketing

Segmentation: changing consumers and purchasing choices

We learn to profile our customers in an unconventional way.

30/04/2018

Best of commercial management

Looking for prospects: profiling to understand their value and potential

How to do new business in a "scientific" way.

09/04/2018

Best of price

How to handle requests for a discount in an ethical and effective way

How to handle requests for a discount in an ethical and effective way.

19/03/2018

Professional abilities

When the customer makes the difference: ethical buying

by Alice Alessandri and Alberto Aleo We often talk about ethical buying to refer to choosing items that are sustainable and produced without harming the environment and communities. Actually, a customer’s choices can influence the market not only in terms…

11/12/2017

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